"Alan Chan" <[EMAIL PROTECTED]> wrote: > Besides, if what most people's claim was true (companies lose money by > offering digital cameras), Pentax has had no hurry to enter this market > yet. Afterall, business is business, money earning is still the priority. > You don't compete for no reason.
I believe this is probably correct: Digital SLRs are likely money losers now - but everyone expects they will become profitable eventually. What Pentax has to do is a balancing act: Getting into the digital market sooner means losing more money and having an obsolete DSLR sooner. Waiting too long means running the risk that people will bail out and switch to other systems. What most people on this mailing list want isn't the first digital SLR that will take their SMC Pentax lenses; it's the *second* (or even third) one, which will be less expensive and have higher resolution, of course ;-) Pentax needs to make a product that's as good as they can, yet loses them as little money as possible. A camera that becomes available *soon* enough to keep too many people from switching systems and yet which is developed *late* enough to incorporate sufficient technology to prevent it becoming obsolete too quickly. Not an enviable task. It's certainly one *I* would like to be responsible for. Although I'm certainly not going to stop second-guessing Pentax with the rest of you! (Being an armchair corporate manager is such fun!) -- Mark Roberts www.robertstech.com Photography and writing
