Bruce Dayton wrote:

> I have been operating under that very perception more recently.
> Basically I am finding that with the advent of digital reproduction
> (scanning, web views, printing, etc) that people are no longer placing
> any value in the image itself. 

        Yes, I too have seen this coming. I have found that often these
        "manager-types" are more prone to using the company funds to
        purchase digicams & printers and then become instant do-it-
        yourselfers. Needless to say the end result is usually some
        marginal quality inkjet print taken w/ some digi-zoom replete
        w/ converging-lined buildings and grainy (extrapolation type)
        printouts. They then take this up to the local "Kinko's-type"
        outfit and have expensive flyers made up. But they pat themselves 
        on the back for all the money they saved by not hiring the project 
        out to someone like me who has the knowledge, skills & equipment 
        to do a quality job.

 
> The one thing that has been working for me is to charge for
> my working time. 

        I am leaning toward this approach, as well as just making all
        sales "any/all usage" and being done w/ it. They seem to think
        they have bought everything anyway, so up the price a bit and
        let 'em run w/ an exceptional bargain (which seems all they are
        interested in). The profit margin will still be good and hassles
        much fewer.
 
> I suspect that some of the "art" of photography will become more
> obscure as time passes.  People's quality standards are continuing to
> drop as cost goes up.

        Again, this is true. Folks are becoming used to much lower
        image quality in general. My next foray may be some sort of
        portrait-oriented one primarily, rather than the commercial ad
        field. I also learned that perhaps 80% of the concerns here really 
        have no budget for current ad materials. Most run for many years
        w/ the same material - after all the beach draws folks anyway so
        all they feel they need is "bare minimum" materials. 

        Bill


        ---------------------------------------------------------
        Bill D. Casselberry ; Photography on the Oregon Coast

                                http://www.orednet.org/~bcasselb
                                [EMAIL PROTECTED]
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