Hi, Alan,

What people buy and why they buy it is a pretty darned complex issue.
[...]
frank theriault

And never discount stupidity. Folks are pretty dumb on average. When I was selling cameras and audio I watched a training film which shared some market research indicating that 75% of people made their choices of which speakers to buy based on the exterior appearance of the speakers.

I'd hate to be responsible for the marketing success or failure of a product. If the MZ-D doesn't look just right - for instance, maybe if the LCD screen is the wrong color - it may sell terribly.

RSW





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