The MZ60 replaces the MZ50 and targets those upgrading from a point and
shoot to a SLR. In Australia, the MZ50 insured Pentax was the market leader
with the number of SLRs sold. Unfortunately, they are sold with cheap Sigma
zooms.

In the releases, there is a 24-105 point and shoot. That too should be a
winner in that market.

Bob
----- Original Message -----
From: "Iren & Henry Chu" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Thursday, October 31, 2002 8:22 PM
Subject: Re: MZ-S vs Z-1p (Pentax's fabuluous new camera)


Dear all,

P�l Jensen wrote:

>Also, large camera stores in japan has been told from Pentax reps that
>Pentax >will release a fabulous film slr.

In fact, Pentax has just release a fabulous new film slr in Japanese market:

http://www.pentax.co.jp/japan/news/2002/200242.html

it is a fabuluous P&S film camera happens to have a SLR look.....

I don't believe Pentax is going to completely re-new their SLR camera
line-up in a sudden with three new camera.  They haven't done anything
dramatic in the past 10 years when the SLR market then was growing.  There
is no reason to expect they will do it now or in the future, especially they
are saying that they think the market is shrinking.  Doing so will be a
commercial suicide.  According to the original Japanese news report, Pentax
was quoted as saying to cut their current line-up of 6 cameras down to 3
cameras.  They have not said they are going to replace them with 3 new
cameras.

In their press release for MZ-60, they said they are manufacturing 15,000
MZ-60 per month, 5,000 more than MZ-L!  This is roughly equals to 10% of
film SLRs manufactured in the world.  So we are going to see this fabuluous
camera continuously in the Pentax line-up for a while.

Regards,

Henry Chu
31/10/2002


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