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SAN DIEGO UNION-TRIBUNE
May 23, 2005

PBS doesn't need this balancing act
By Robert P. Laurence

This is just what PBS needed.

The man who's supposed to protect public broadcasting from political
influence is trying to impose his own political agenda. He's doing it, of
course, in the name of what he calls "balance."

That's an old tactic of the right. The pioneer was Rush Limbaugh, who
first steered AM talk radio to starboard while declaring all the rest of
the news media were just too "liberal." Fox News likewise declares that
everybody's-prejudiced-but-us, calling itself "fair and balanced" while
following a policy that's anything but.

The same strategy is now being employed by Kenneth Y. Tomlinson, chairman
of the Corporation for Public Broadcasting, the nonprofit corporation
created by the federal government in 1967 to fund public broadcasters. The
government gives money to CPB, and CPB passes it on to PBS, National
Public Radio and local stations around the country. The idea was that CPB
would form a bureaucratic buffer between politicians and broadcasters,
protecting the latter from interference by the former.
Now, as reported in recent stories in The New York Times and The
Washington Post, the system is being subverted. Tomlinson has taken
several actions which, taken alone, might be seen as innocuous. Taken as
whole, they seem ominous. He's initiated a new program featuring editors
from the conservativeWall Street Journal, appointed White House and
Republican officials to powerful CPB jobs, publicly accused PBS of a
"political image problem" despite evidence to the contrary, and asked for
reviews of NPR news coverage.

Tomlinson was called to comment for this column, but a CPB spokesman said
he "is not doing interviews for the time being."

PBS President Pat Mitchell, who until now has been reluctant to challenge
administration attempts to influence PBS, told theTimes "there have been
instances of attempts to influence content from a political perspective
that I do not consider appropriate." She plans to deliver a speech
tomorrow to the National Press Club in Washington on the subject of "PBS:
More Essential Than Ever," in which she will explain how PBS "will
continue to play a crucial role in the nation's civic and cultural life."

Of course, that may be just the role that Tomlinson would like to make
less important.

Tomlinson was appointed to the CPB board by President Clinton in 2000 and
promoted to chairman by President Bush. Two years ago, according to a
story on the controversy aired Friday on NPR's "Morning Edition" news
show, he proposed bringing in Fox News anchor Brit Hume to advise NPR on
how to create balanced news programming.

More recently, he's been citing a study he personally ordered of "Now,"
the weekly PBS news and commentary show founded by Bill Moyers, who
retired about six months ago. The show carries on, but at a half-hour
instead of an hour.

Tomlinson wrote an article May 10 for The Washington Times in which he
said he had "irrefutable documentation of the program's bias" in the form
of a study he had commissioned. But a CPB spokesman refused to release the
study. "It's an internal document at this point," he said. "We're not
sharing it."

Tomlinson used his conclusions about "Now" to push for creation of "The
Journal Editorial Report," hosted by Paul Gigot, editorial page editor of
The Wall Street Journal. Mitchell, Tomlinson said flatly, was "forced to
add political balance to the PBS lineup." ("Now" is carried by San Diego's
KPBS/Channel 15, at 8:30 p.m. Fridays, but "Journal Report" is not.)

Moyers, addressing the National Conference for Media Reform on May 15 in
St. Louis, called Tomlinson's moves "a contemporary example of the age-old
ambition of power and ideology to squelch and punish journalists who tell
the stories that make princes and priests uncomfortable.  . .

"I simply never imagined that any CPB chairman, Democrat or Republican,
would cross the line from resisting White House pressure to carrying it
out for the White House. But that's what Kenneth Tomlinson has done."

Tomlinson has hired one Bush White House official as a senior staff member
at CPB and wants to hire another, Patricia Harrison, former co-chairwoman
of the Republican National Committee and now an assistant secretary of
state, as CPB president and chief executive.

Tomlinson in his Washington Times article wrote about the "political image
problem" of PBS as if it were an acknowledged, widely accepted fact.
Actually, the opposite is true. And he knows it.

CPB conducted its own study of the subject in December 2003, asking a
Democratic research company and a Republican firm to conduct surveys,
asking Americans what they thought of news programs on PBS and NPR.

Both found the same results: "The majority of the U.S. adult population
does not believe that the news and information programming on public
broadcasting is biased. The plurality of Americans indicate that there is
no apparent bias one way or the other, while approximately one in five
detect a liberal bias and approximately one in 10 detect a conservative
bias."

On the other hand, the report noted, "There is a core segment of the
population that will always contend that all news media is biased no
matter what."

Now Tomlinson is floating a plan to monitor NPR news reports from the
Middle East for evidence of bias, and he is appointing two ombudsmen, one
liberal and one conservative, to evaluate news programs. "Problems with
NPR's Middle East coverage in the past have been to a major extent
documented," he said on NPR's Friday report.

NPR President Kevin Klose in an interview last week said that Tomlinson
has yet to speak to him directly about all of this, and that he's cited
"no examples, none, zero" of bias in Middle East coverage.

"I'm feeling puzzled," he said, "seeing there's no substance to Mr.
Tomlinson's unsupported and, in my view, insupportable view."

Besides, he said, NPR has long had an ombudsman dealing with public
complaints. "CPB is not responsible for our content," he said. "CPB does
not create content. And since we already have an ombudsman who has been
satisfactory to thousands of listeners over five years, and who is
completely independent, the notion you need somebody else to do this has
not been explained."

Asked if he thought Tomlinson was carrying out a political agenda on the
part of the Bush administration, Klose said:

"I don't know exactly what the motives are. Mr. Tomlinson is saying this
is not a matter of partisanship on his part.

"But so far as I can tell, it seems to me that it probably walks like a
duck."

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