Ian Murray wrote, " The difference between an iPhone and a Samsung 
Galaxy, same [negligible]. "

The technological difference is not big although wider than the common 
understanding of "negligible." So one must explain how Apple gets huge 
margins, well above Samsung. Coca-Cola and Pepsi margins are much 
narrower, for example. Samsung charged in and got market share, but it 
did not get those margins, which Apple has largely maintained.

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