NY Times, Mar. 28 2016
How the G.O.P. Elite Lost Its Voters to Donald Trump
By NICHOLAS CONFESSORE

The manufacturing executives had gathered in an Atlanta conference room 
last year to honor their senior United States senator, Johnny Isakson, 
for his tireless efforts on their behalf in Washington. But as the 
luncheon wound down, Mr. Isakson found himself facing a man from Coweta 
County. The man, Burl Finkelstein, said trade policies with Mexico and 
China were strangling the family-owned kitchen-parts company he helped 
manage, and imperiling the jobs it provided. Mr. Isakson politely 
brushed him off, Mr. Finkelstein recalled, as he had many times before.

So when the Georgia primary rolled around this month, Mr. Finkelstein, 
along with many others in his town, pulled the lever for Donald J. 
Trump, who made him feel that someone had finally started listening. “He 
gets it,” Mr. Finkelstein said in a recent interview. “We’ve sold 
ourselves out.”

As the Republican Party collapses on itself, conservative leaders 
struggling to explain Mr. Trump’s appeal have largely seized on his 
unique qualities as a candidate: his larger-than-life persona, his 
ability to dominate the airwaves, his tough-sounding if unrealistic 
policy proposals. Others ascribe Mr. Trump’s rise to the xenophobia and 
racism of Americans angry over their declining power.

But the story is also one of a party elite that abandoned its most 
faithful voters, blue-collar white Americans, who faced economic pain 
and uncertainty over the past decade as the party’s donors, lawmakers 
and lobbyists prospered. From mobile home parks in Florida and factory 
towns in Michigan, to Virginia’s coal country, where as many as one in 
five adults live on Social Security disability payments, disenchanted 
Republican voters lost faith in the agenda of their party’s leaders.

In dozens of interviews, Republican lawmakers, donors, activists and 
others described — some with resignation, some with anger — a party that 
paved the way for a Trump-like figure to steal its base, as it lost 
touch with less affluent voters and misunderstood their growing anguish.

“This is absolutely a crisis for the party elite — and beyond the party 
elite, for elected officials, and for the way people have been raised as 
Republicans in the power structure for a generation,” said Ari 
Fleischer, who served as press secretary for President George W. Bush. 
“If Donald Trump wins, he will change what it means to be a Republican.”

Many trace the rupture to the country’s economic crisis eight years ago: 
While Americans grew more skeptical of the banking industry in the 
aftermath, some Republicans played down the frustrations of their own 
voters.

While wages declined and workers grew anxious about retirement, 
Republicans offered an economic program still centered on tax cuts for 
the affluent and the curtailing of popular entitlements like Medicare 
and Social Security. And where working-class voters saw immigrants 
filling their schools and competing against them for jobs, Republican 
leaders saw an emerging pool of voters to court.

“They have to come to terms with what they created,” said Laura 
Ingraham, a conservative activist and talk-radio host. “They’ll talk 
about everything except the fact that their policies are unpopular.”

The distance was magnified by the Supreme Court’s 2010 decision in the 
Citizens United case, which gave wealthy donors rising weight in 
Republican circles, even amid signs that the party’s downscale voters 
were demanding more of a voice.

Most of these voters had long since given up on an increasingly liberal 
and cosmopolitan Democratic Party. In Mr. Trump, they found a tribune: a 
blue-collar billionaire who stood in the lobby of a Manhattan skyscraper 
bearing his name and pledged to expand Social Security, refuse the money 
of big donors, sock it to Chinese central bankers and relieve Americans 
of unfair competition from foreign workers.

The Democratic Party is also reckoning this year with a populist 
insurgency, driven in part by economic pain and growing anger against 
Washington and Wall Street. But while Senator Bernie Sanders trails 
Hillary Clinton in delegates, Mr. Trump’s unlikely campaign has become a 
seemingly unstoppable force, one that Republican lawmakers, donors and 
activists are only now fully confronting.

“The Republican Party is being dramatically transformed,” said Foster 
Friess, a Wyoming investor and philanthropist who is among the party’s 
most significant donors. Republicans and Democrats alike, Mr. Friess 
said, had neglected “the people who truly make our country work — the 
truck drivers, farmers, welders, hospitality workers.”

Seeds of a Split

Six years ago, as the 2010 elections neared, everything seemed to be 
falling into place.

Republicans celebrated an impending repudiation of President Obama in 
congressional races, in which they would eventually pick up 63 seats. On 
the ninth floor of the storied Beresford apartment building on Central 
Park West, guests clinked glasses at a fund-raiser for Republican Senate 
candidates hosted by Paul Singer, the billionaire investor.

A self-described Goldwater conservative and proponent of an immigration 
overhaul deal, Mr. Singer had publicly lamented “indiscriminate attacks 
by political leaders against anything that moves in the world of 
finance.” In 2010, Mr. Singer tripled his campaign giving, doling out 
almost $3 million in contributions to Republicans.

As Mr. Obama’s presidency unfolded, Mr. Singer became one of the pillars 
of a new Republican donor class. He gave generously to conservative 
“super PACs” and to the rising political network overseen by Charles G. 
and David H. Koch. He and other donors groomed rising stars like Marco 
Rubio of Florida, a Tea Party ally elected to the Senate in the 2010 
wave, and Representative Paul D. Ryan of Wisconsin, the new chairman of 
the House Budget Committee.

Mr. Ryan, a devotee of supply-side economics and an advocate for 
privatizing Social Security, became one of the party’s leading policy 
voices, and later the House speaker. His “Ryan budgets” — which called 
for large income tax cuts for the wealthy, lower taxes on capital gains 
and the shifting of Medicare to a voucher system — became the gold 
standard for Republican policy, and drew plaudits from big donors for 
their seriousness and depth.

In Washington, Republicans read Tea Party anger over Mr. Obama’s health 
care law as a principled rejection of social welfare programs, despite 
evidence that those voters broadly supported spending they believed they 
deserved, like Social Security and Medicare. Amid intense anger at Wall 
Street, Republicans urged voters to blame the recession on excessively 
generous federal home-lending policies, while moving to roll back 
regulation of one of their biggest sources of campaign money, the 
financial industry.

“These voters would have loved someone to stand up and say, ‘We should 
put someone in jail,’” said Matthew Dowd, former chief strategist to 
President Bush.

While the party was drawing more of its money from an elite group of the 
wealthy, it was drawing more votes from working-class and middle-income 
whites. Between 2008 and 2012, according to the Pew Research Center, 
more lower-income and less-educated white voters shifted their 
allegiance to Republicans.

These voters had fled the Democratic Party and were angry at Mr. Obama, 
whom they believed did not have their interests at heart. But not all of 
them were deeply conservative; many did not think about politics in 
ideological terms at all. A 2011 Pew survey called them the “Disaffecteds.”

Older white voters with little education beyond high school, under 
enormous economic stress, the Disaffecteds surged to the Republican 
Party early in Mr. Obama’s first term. But they were as cynical about 
business as they were about government. They viewed immigrants as a 
burden and an economic threat. They opposed free trade more than any 
other group in the country.

Some conservative intellectuals warned that the party was headed for 
trouble. Republicans had become too identified with big business and the 
wealthy — their donor class. They urged Republican lawmakers to embrace 
policies that could have a more direct impact on pay and economic 
prospects for these voters: wage subsidies, relocation aid to the 
long-term unemployed, even targeted infrastructure spending. But much of 
the party’s agenda remained frozen.

“They figured, ‘These are conservative voters, anti-Obama voters. We’ll 
give them the same policies we’ve always given them,’” said James 
Pethokoukis, a fellow at the American Enterprise Institute. “High-earner 
tax cuts, which people are skeptical of; business tax cuts, even though 
these businesses seem to be doing great. It didn’t resonate with the 
problems in their lives.”

Misreading the Mood

During the 2012 campaign, the party’s donors rallied behind Mitt Romney, 
a patrician former private equity executive. Fully exploiting the 
Citizens United decision, they poured tens of millions of dollars into a 
super PAC that helped Mr. Romney overcome more populist challengers 
during the primary. Mr. Romney advocated tax cuts and deregulation, and 
selected Mr. Ryan as his running mate. At the Republican National 
Convention, the party approved a platform blasting Mr. Obama for delays 
in trade deals and pledging to complete negotiations for a new 
trans-Pacific trade pact. Mr. Trump, who endorsed Mr. Romney, was denied 
a live convention speaking slot.

When Mr. Romney lost, the Republican National Committee commissioned a 
detailed review, as did the Kochs and other outside groups. Advisers to 
the Kochs, finding that Mr. Romney had increased the party’s share of 
elderly voters, concluded that proposals to overhaul entitlements were 
not hurting Republicans.

The committee’s review made one notable recommendation on policy: The 
party should “embrace and champion comprehensive immigration reform,” or 
“our party’s appeal will continue to shrink to its core constituencies 
only.”

But rank-and-file Republicans had other ideas. For many blue-collar 
Republicans, anger against Mr. Obama now extended to their own party’s 
leadership, whom they viewed as not only failing to stand up to Mr. 
Obama, but also as colluding with him to make their lives worse.

They saw illegal immigration not only as a cultural and security threat, 
but also as an economic one, intertwined with trade deals that had 
stripped away good manufacturing jobs while immigrants competed for 
whatever work remained.

In 2013 in western New York, one of the last remaining American 
manufacturers of dinnerware went out of business, adding 110 lost jobs 
to the Rust Belt toll. Representative Chris Collins, a Republican from 
the Buffalo area, had been the plant’s majority owner until the previous 
year, when voters elected him to Congress. His former firm had been 
undercut by Chinese imports that were a third cheaper, Mr. Collins 
argued, propped up by Chinese currency manipulation.

“I’ve seen what happens when a country is allowed to undersell the 
U.S.,” said Mr. Collins, who was the first member of Congress to endorse 
Mr. Trump. “Those jobs were stolen. And the politicians let it happen.”

‘Nothing to Move the Ball’

While jobs in places like Buffalo were vanishing, Washington was coming 
to resemble a gilded city of lobbyists, contractors and lawmakers. In 
2014, the median wealth of members of Congress reached $1 million, about 
18 times that of the typical American household, according to 
disclosures tabulated by the Center for Responsive Politics. During the 
same year, real hourly wages remained flat or fell for nearly all 
American workers.

Ed McMullen, a public relations executive who worked for the 
conservative Heritage Foundation in the 1980s, watched the gulf widen 
between the Washington establishment and the working people in his home 
state, South Carolina.

“Thirty years later, the same people are sitting in Washington that I 
worked with, making a million a year, going to fancy dinner parties, and 
they’ve done nothing to move the ball,” said Mr. McMullen, who has 
joined the Trump campaign. “Therein lies the great chasm between the 
think tanks, the ideologues and the real world.”

In early 2014, a group of neighbors from a Florida mobile home community 
called Carriage Cove, near Daytona, took seats in a town-hall-style 
meeting with Representative Ron DeSantis, a Republican. It was a mix of 
Republicans and Democrats, almost all of them seniors living on fixed 
incomes.

They had come to ask Mr. DeSantis why he had put his name on a letter 
urging Republican leaders to take up Mr. Obama’s offer of a deal to 
overhaul Social Security. Mr. DeSantis seemed caught off guard, 
neighbors who attended the meeting recalled. He did not necessarily 
agree with everything in the letter, he told them. When they persisted, 
Mr. DeSantis left, explaining that he was not feeling well.

In Virginia, an unheralded college professor from the Richmond suburbs 
named Dave Brat announced a primary challenge to Representative Eric 
Cantor, the majority leader. Mr. Brat attacked Mr. Cantor for his ties 
to Wall Street. But as the campaign heated up, Mr. Brat recalled in an 
interview, he began railing against his party’s immigration proposals. 
“I saw this very crony-ist aspect of the nation’s power structure 
pushing this agenda,” Mr. Brat said.

That message helped propel Mr. Brat to victory, though many Republican 
leaders dismissed his election as a fluke. Elsewhere in the country, 
with the help of business groups, they tamped down insurgent 
conservative candidates. That fall, Republicans won control of the 
Senate — further confirmation, seemingly, that the party had corrected 
course.

But some remained worried. In August 2014, Kellyanne Conway, a prominent 
Republican pollster, met with leading Republican donors at a law firm in 
Chicago. Among the party’s base, immigration remained a simmering issue, 
one they should seize. Her polling showed “a new open-mindedness to 
populist approaches, regardless of partisan or ideological preferences,” 
Ms. Conway wrote in a memo to the party’s donors.

The donors responded tepidly, Ms. Conway recalled, and were wary of 
efforts to curb immigration. “They said, ‘We need labor and we need votes.’”

A Dangerous Issue

Last March, Republican members of the House Ways and Means Committee 
filed into a Capitol Hill conference room to discuss trade. The Obama 
administration, negotiating a trade pact with Pacific Rim nations, was 
seeking congressional approval to fast-track the deal. Opposition was 
intense not only among labor unions, but among many Republican voters, 
while the party’s leadership, atypically, was supporting Mr. Obama’s effort.

For help, the lawmakers turned to Frank Luntz, the Republican messaging 
guru. For two decades, Mr. Luntz had instructed Republicans on how to 
talk about thorny issues. Do not say “estate tax.” Say “death tax.” Do 
not privatize Social Security. “Personalize” it.

Few issues were now as dangerous to them as trade, Mr. Luntz told the 
lawmakers, especially a trade pact sought by a president their voters 
hated. Many Americans did not believe that the economic benefits of 
trade deals trickled down to their neighborhoods. They did not care if 
free trade provided them with cheaper socks and cellphones. Most 
believed free trade benefited other countries, not their own.

“I told them to stop calling it free trade, and start calling it 
American trade,” Mr. Luntz said in an interview. “American businesses, 
American services — American, American, American!”

While Republicans debated rhetorical approaches, Mr. Trump took a 
radically different tack. Announcing his campaign a few months later, he 
spun a tale of unfair trade deals hashed out by lobbyists, 
backscratchers and incompetent presidents who were stealing jobs from 
Americans. He would stop the flow of jobs over the border with Mexico, 
Mr. Trump promised, and build a wall to stop the flow of people.

That message has resonated with lower-income voters, and helped drive 
Mr. Trump’s string of successes. In Mississippi and Michigan, both of 
which Mr. Trump won, six in 10 Republican primary voters said that free 
trade cost the country more jobs that it produced, exit polls showed.

But it has done little to convince Republican leaders that they need to 
rethink their approach or devise new proposals for blue-collar workers 
who are hurting.

During a recent interview with CNBC, Mr. Ryan was asked if Republicans 
needed to respond to less-affluent voters who believed that Republicans 
were tending only to the interests of those at the top.

Mr. Ryan, who during the same interview called again for the overhaul of 
entitlements and the reduction of debt, rejected that idea.

“People don’t think like that,” he said. “People want to know the deck 
is fair. Bernie Sanders talks about that stuff. That’s not who we are.”

But it is no longer so certain what the Republican Party is. This month, 
as the party’s leading donors met at the Ritz-Carlton in Miami Beach, 
there was plenty of spirited chatter about Mr. Trump, but less 
discussion of the voters who fueled his rise, and little about what 
could be done to assuage them.

Haley Barbour, a former party chairman, spoke as women in sundresses and 
men in dark suits sipped evening cocktails on a patio overlooking the 
Atlantic. In sometimes subdued tones, he told them that he could not 
predict what would come next.

“We’re cursed to live in interesting times,” Mr. Barbour said. “Anyone 
that tells you that they’ve seen anything like this, they’ll lie to you 
about other things. I don’t know where we’re going to end up.”

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