>Consumers "are like roaches -- you spray them and spray them and they get >immune after a while," says David Lubars, chief executive of the Los >Angeles office of BBDO.... > > -- Yumiko Ono, "Marketers Seek the 'Naked' Truth in Consumer >Psyches," WALL STREET JOURNAL, May 30, 1997. Well, Lubars has nothing to worry about since that brilliant mathematician was turned in by his rat-fink brother, as David Letterman refers to him. Rakesh
