Confused Esso tries to silence green critics

Terry Macalister
Tuesday June 25, 2002
The Guardian

The world's largest oil company is trying to silence its biggest
critic by taking Greenpeace to court over the use of ExxonMobil
logos in a StopEsso boycott campaign.

The Texas-based energy group has accused Greenpeace of damaging
its reputation by doctoring logo letters to resemble the moniker
of the Nazi secret police.

And it wants the green charity to hand over ?80,000 (�55,000) for
reputational damage and a further ?80,000 a day should it continue
to use the offending material.

Greenpeace said the move was a signal that the world's largest oil
company was being hurt by the campaign launched to highlight
Exxon's position on global warming.

But Exxon argued its French court action was an inevitable result
of Greenpeace "misusing" the company's logo and denied being
rattled.

"French law protects your trademark and logo and our employees and
customers would not understand if we did not take action to
prevent its misuse," said an Exxon spokeswoman in the French
office.

The British arm of Exxon, which has faced more vocal action than
its French sister company, declined to say whether it would take
legal action.

Exxon's court documents say the company aims to prevent the
publication of symbols on the StopEsso internet site. The middle
two letters of Esso have been replaced by dollar signs.

"Instead of using bully-boy antics to gag free speech, we suggest
Esso instead halts its campaign to subvert international action on
climate change," said Stephen Tindale, Greenpeace UK director.

"We simply replaced two letters in Esso's logo with the
internationally recognised symbol for the US dollar. We find it
ironic that the richest corporation in the world can't recognise
the dollar sign and confuses it with a Nazi symbol," he added


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