I usually check in on Denis Dutton's "Arts and Letters Daily" website each 
morning at: http://www.aldaily.com/ to find links to online articles in 
places like the Chronicles of Higher Education, New Republic, 
Spiked-Online, etc. Except for some nominal representation of the left like 
an occasional Terry Eagleton piece, the website was one of the most 
determined disseminators of an eclectic ideology mixing Scientistic 
skepticism, a Frank Furedi kind of libertarianism and a rather stuffy 
belief in high culture of the sort found in Hilton Kramer's New Criterion.

Dutton, a New Zealand professor hailing originally from the USA, first 
attracted attention for handing out "Bad Writing" awards each year to 
people like Judith Butler. At the time, I was a big fan of Alan Sokal and 
greeted these awards with great relish just as I reacted to Alan's spoof in 
Social Text. Subsequently I learned that not every swipe at postmodernism 
is a sign that you are on the side of the angels. The animosity directed 
against postmodernist relativism can often drift into a kind of reactionary 
belief in Absolute Values such as the supremacy of the capitalist system, 
the right to smoke cigarettes in restaurants and to take bribes from 
multinational corporations to publish apologia for the right to plunder the 
3rd world in the name of "progress".

Today I learned that "Arts and Letters" went belly-up:

The magazine Lingua Franca and its parent company University Business LLC 
filed for bankruptcy earlier this year (Trustee, Robert L. Geltzer, of 
Tendler, Biggins & Geltzer, 1556 Third Avenue, Suite 505, New York, NY 
101128). We understand that the assets of University Business, including 
this Website, are to be auctioned in New York City on October 24, 2002. For 
further information, we suggest contacting the Trustee.

Since the filing, Arts & Letters Daily has been kept afloat by the goodwill 
of its editors, Tran Huu Dung and Denis Dutton, and it is now time for them 
to move on. They will continue to supply content on other similar sites 
with which they are associated: SciTech Daily Review; Denis Dutton�s 
Philosophy & Literature site; Business Daily Review. Human Nature Review 
has fine science reporting, Arts Journal is our favorite for arts news, and 
Google News is invaluable for newspapers and magazines.

---

This is an interesting sign of the cultural drift of late capitalism mixed 
with the dot.com saga.

Dutton launched his website during the height of the dot.com mania.

The Guardian (London), August 31, 1999

What's the great idea?;
Dreamed up by academic Denis Dutton (right), a new website for 
intellectuals has even Bill Gates waving a large cheque. David Cohen logs on

The website Arts & Letters Daily (www.cyber editions. com/aldaily/) sounded 
like a sure-fire commercial loser when it first went online last September. 
It had no brand recognition, contained no material original to the site, 
had no registered list of users, and was aimed at the kind of egghead ad 
agencies usually don't fall over themselves to entice.

Worse, almost, was the fact the venture represented no more than a 
spare-time occupation for the American-born academic, Denis Dutton, a 
professor of the philosophy of art at the University of Canterbury in 
Christchurch, New Zealand. Dutton is better known abroad as editor of the 
scholarly journal Philosophy and Literature, published by John Hopkins 
University Press, and for his cheeky annual awards for the world's worst 
academic writing. 'It was simply an experiment when I started,' he recalls, 
noting that the initial cost for this bare-bones venture came to just 
pounds 110. 'But the instant I got my first glimpse of it on screen, I knew 
it would be successful.'

In fact, the possibility of making money was hardly Dutton's motivation in 
the early days. His concept - simple yet until last year untried - was to 
create a thinking person's guide, by way of 80 or so regularly updated 
annotated links, to interesting, stylish and original writing on the web, 
or 'the one place people would like to look at every day, just to see what 
was new in the world of the arts or ideas'. The site is divided into 
features, book reviews and essays, drawn from a stable of online journals 
and newspapers, including the Guardian, with Dutton writing pithy blurbs 
for each link.

The current work grew out of an email list, Phil Lit, that Dutton founded 
as an outgrowth of his work on the Johns Hopkins journal. It was an 
attempt, among his 800 subscribers, to have a continuous Internet symposium 
based on articles and reviews he found on the web that dealt with 
literature, philosophy, fiction and the like. Then he thought that putting 
the articles together on just one page might be a good idea. While a 
website consisting entirely of links to other websites - 'third party 
content directories' - was hardly original or new (porn sites have done it 
for years), its use in an academic or relatively highbrow fashion certainly 
is.

As one critic noted early on, Arts & Letters Daily might be the only place 
on the web where one can easily, and in one swoop, find Living Marxism, 
Forbes and The Jerusalem Report. Over the past year he has been helped by 
just two online employees, one of them a long-term resident of a trailer 
park in California's Mojave Desert whom Dutton 'pays' by sending over the 
occasional carton of cigarettes.

Modest stuff, to be sure. Not so the reaction. In addition to a current 
readership of some 250,000 monthly readers, the site has subsequently 
gathered enthusiastic notices from across the international news media.

US Today called it one of the best innovations on the web. The magazine 
Wired, presumably as a compliment, described Arts & Letters Daily as a 
'lusciously fat, slobbering intellectual's site'.

In January, the Observer ranked Arts & Letters Daily as the world's top 
site, ahead of The New York Times and the book retailer Amazon.com.

Gushed writer John Naughton, who has made the site into his Home Page: 
'Arts & Letters Daily is proof that there is intellectual life on the web 
beyond the inanities of Wall Street's favourite portals with their 
imbecilic 'Cool Stuff!' and 'Hot Picks!!!' '

More recently, the site offers proof that there is financial life on the 
web by becoming the object of an unlikely low-level bidding war in the 
American publishing business.

Four US publications are currently vying to buy the site, including North 
America's premier tertiary education newspaper, The Chronicle of Higher 
Education, and Lingua Franca, and two electronic-only journals, Feed and 
Microsoft's Slate magazine.

All the periodicals are from the high end of the US market, as are the 
prices under discussion - running to about pounds 500,000, according to a 
recent issue of New York magazine.

The philosophy professor won't discuss figures - 'I am discussing no 
speculations this week other than those by Aristotle and Spinoza' - except 
to confirm that the negotiations are taking place.

He describes them as a once-in-a- lifetime business opportunity: 'It's been 
quite extraordinary, and I can't help but be flattered. While I'm not yet 
exactly sure where the site is going to be in six months, I know that it 
will be going from its current strong position to one that can only be much 
stronger.'

***

Eventually Dutton's website was bought by the corporation that published 
Lingua Franca, which--by no small coincidence--was also the first 
publication to reveal Alan Sokal's spoof. Clearly there was an affinity at 
work here.

Eventually--to the consternation of many readers including me--Lingua 
Franca went under. For an interesting take on the role of Denis Dutton in 
the collapse of Lingua Franca, I refer you to an article on the MobyLives 
website at: http://www.mobylives.com/Lingua_Franca_demise.html

It opens:

WHO KILLED LINGUA FRANCA?

by Dennis Loy Johnson

November 5, 2001 � The death, two weeks ago, of Lingua Franca, the great 
magazine about intellectual and literary life in the academy, was not only 
sad news for the magazine's followers and admirers � it was a shock.

The "apparent demise," noted David. D. Kirkpatrick in a New York Times 
report on October 18, "elicited exclamations of dismay in the world of 
letters." ("Eggheads are anguished," began the lead in the Chicago 
Tribune's story four days later.) Adding to the surprise was the odd way 
the news first broke � not in a company announcement or a press release or 
even in reported rumors but in a hurried, three�sentence letter (scroll 
down) written by the magazine's managing editor, Andrew Hearst, and sent 
the day before the New York Times story to Jim Romensko's MediaNews 
website. It read like something being filed from a battlefront: "I'm 
writing to let you know that as of today, Wednesday [October 17], Lingua 
Franca has suspended operations," Hearst wrote. There had been, before 
that, no indication the eleven�year�old magazine was in trouble.

***

In a flurry of lawsuits in the aftermath of the collapse, one female editor 
sued Dutton for "bamboozling" her by asking her to work gratis in return 
for being a full partner and receiving a significant share when he sold the 
site. (Another Lingua Franca editor wrote a letter describing Dutton "a 
highly polished con�man" and "a cyber�predator of the most insidious 
sort.") He then cut her out of the deal when he sold ALD to Kittay's 
Academic Partners for an amount "substantially in excess of $1 million." I 
guess this kind of maneuver falls into the category of bad faith rather 
than bad writing.


Louis Proyect
www.marxmail.org

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