Boston Globe Magazine, June 29, 2003

College Rivalry

Universities will do almost anything these days to land a star professor who can bring instant prestige, attract large donors, and, oh yes, even do some teaching.

By Patrick Healy

Professor Niall Ferguson is one of the best young British historians of his generation, a red-hot talent who weaves Keynesian economics and World War I politics in such silky language that even students who skipped the homework can understand him. Ferguson is a bright rising star in academia's firmament, and Harvard, Oxford, and New York University all want him.

Yet being a star isn't just about great teaching anymore. One evening this spring, Ferguson hustles into an NYU classroom six minutes late, puts down his Coke, and promptly announces to his students that he has something to confess: He hasn't prepared a lecture. All his free time, you see, has gone into promoting his new book on Britain's colonial past, Empire, a tempered apologia for the empire's effect on the civilizations it subsumed. There's the author tour, the speaking engagements, the media interviews, and the essays for The New York Times that create a buzz around his name. Ferguson may be a wonderful classroom presence, but he's only teaching on Tuesdays and Thursdays; his activities the other five days of the week have been essential to his zoom to the top.

"I'm woefully underprepared," Ferguson tells the 60 business school students, stretching out each syllable with his Scottish lilt in a way that's at once chagrined and charming � Hugh Grant as the absent-minded professor.

"I woke up at 6 a.m. and panicked that I had nothing to say."

Some students begin to twitter.

"I decided to confess this in hopes of winning your sympathy."

He grins a bit � the impish, telegenic face that helped make him a favorite commentator on British TV news.

"Some of you may feel it's right to leave."

The future MBAs are laughing now. No one gets up to exit. And for the next hour, Ferguson runs a fast-paced seminar about far-right politics in Europe that � while a bit light on substance � completely energizes the room.

Students love Ferguson. After only one semester at NYU's Stern School of Business, he has just been voted Most Popular Professor. And like a Major League MVP or an Oscar-winning heartthrob, this trophy professor bears a value in his industry that is hard to overstate.

The celebrification of academia has been underway for some years, as wealthy universities increasingly strive for prestige, and faculty like Ferguson are now a commodity to fight over. NYU is rising in the college rankings � and moving toward its goal of becoming an edgier, downtown Columbia University, minus the ivy � in large part because it aggressively woos and wins stars who enhance its reputation.

NYU stole Ferguson from Oxford by raising his salary by tens of thousands of dollars; making him the Herzog Professor of Financial History, an endowed chair; providing a cozy Greenwich Village flat; and helping pay for trans-Atlantic plane tickets so Ferguson can see his wife and three children back in England. (His wife, Susan Douglas, a publishing executive with Conde Nast in London, is reluctant to relocate to the States.) And now Harvard is calling: Ferguson has been approved for a tenure appointment there, and university officials say they are plotting ways to poach him. Ferguson is just the sort of star that Harvard president Lawrence H. Summers craves � an energetic, prolific 39-year-old who just published his sixth book and whose best work is likely still to come.

"One couldn't imagine all of this happening in Oxford, where there's a kind of gentleman's agreement that we're all equally brilliant," Ferguson says in an interview. "It's extremely bad form to suggest that one person is as vulgar as to be a star. But it's rather sweet and flattering to be told you're good. And it's positively disorienting to be told you're a star."

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The first time Harvard tried to poach Edward Said, in the mid-1980s, he was already an intellectual giant on Columbia's literature faculty and a politically active ally of Palestine Liberation Organization leader Yasser Arafat. He also had children in New York City schools and a wife who didn't see Cambridge as the next stop in her banking career. Harvard officials made him a generous offer, he says, but they shot themselves in the foot when they pooh-poohed Columbia's free-tuition policy for children of its faculty.

"Harvard tried to convince me that a student loan was better than getting an outright grant," Said recalls.

Harvard struck again in the 1990s with another handsome package. By then Columbia was determined to make Said happy, offering to move him a half-block down Riverside Drive from where he was, to an apartment with a better view of the East River. Said was torn. But a visit made up his mind.

"Everyone was on lots of academic committees at Harvard," he says. "They had meetings at 8 o'clock in the morning. I had never been on a committee in my life, and I didn't want to start then."

Said is one kind of star � a senior statesman in his field who would instantly glamorize a university's humanities program and attract attention from the wider public. (Said was once accused of throwing a stone near an Israeli watchtower in Lebanon, a minor international incident that led some to call for his firing.) And while his concerns are the same as those of many stars � family needs and academic freedoms can often outweigh the highest bids � his value to a university helps illuminate differences among the stars. They can be categorized in a few ways:

Rock stars � the personalities or celebrities; known for controversy as much as for their work. Said is one; Carol Gilligan, the gender psychologist who is often misunderstood as favoring girls over boys, is another. (NYU poached her from Harvard in 2001.) Deirdre McCloskey, the Iowa economist whose sex change in the mid-1990s made her the talk of the field, was poached by the University of Illinois at Chicago with a 35 percent salary increase. BU chancellor John Silber has recruited Nobel laureates with offers of prestigious titles or light teaching loads, including author Saul Bellow (with one class per year), activist Elie Wiesel (two classes a year), poet and playwright Derek Walcott, and physicist Sheldon Glashow.

Stature stars � the builders. They start or shore up programs that will define a campus and impress alumni and donors. In the last two years, Columbia recruited Sachs and Nobel economist Joseph E. Stiglitz to boost its development group. NYU has also wooed two other star scholars to economics, Stanford's Tom Sargent and Harvard Business School game theorist Adam Brandenburger. Asked why he left Harvard, Brandenburger told a student newspaper recently, "The way I put it is that being at Stern is being on the up escalator."

Department stars � the leaders. They are important players in their fields and often fill a crucial niche on campus. Harvard sought Greenblatt in the mid-1990s to strengthen its bench in Shakespeare and New Historicist literary theory. Dartmouth's business school mourned the loss of Rohit Deshpande, their marketing program star, to Harvard Business School. James O. Freedman, a former Dartmouth president, says, "The dean and I [told Deshpande] we'd make time for work, a sabbatical, anything."

Sunset stars, or extinct volcanoes � the legends. Most are in their 50s and 60s, wooed by universities that want a short-time return on the big names before they retire. Famed philosopher Richard Rorty was hired by Stanford at age 66 and given a flexible teaching load. NYU recruited two-time Pulitzer Prize winner David Levering Lewis this winter, at age 67, improving upon his $160,000 salary from Rutgers and offering an easier commute from his home on the Upper West Side.

Superstars � they do it all. And they have crossed over from academia to become celebrities that average Americans have heard of. Henry Louis "Skip" Gates Jr. is a black-studies star who became a popular essayist for The New Yorker and is now involved in film and television. Philosophy star Cornel West, who jumped from Princeton to Harvard and back to Princeton last year, is another, crossing over into hip-hop music and political commentary. Niall Ferguson was a superstar in Britain; his time in America bears watching.

Among the newest superstars is Steven Pinker, the MIT language and mind specialist and a best-selling author who is now heading to the psychology department that William James and B. F. Skinner built at Harvard. As a sign of his crossover status, Pinker was actually first courted for a job in Harvard's English department by two of its stars, Skip Gates and Elaine Scarry. Over jambalaya and beers at the Green Street Grill in Cambridge, Pinker told them about his latest book, The Blank Slate: The Modern Denial of Human Nature, which carefully suggests that genetics � not society, family, or God � is the main force behind human behavior. It's hot stuff, the kind of incendiary material that has burned other scholars trying to link genetics, IQ, and race. Pinker avoids dwelling on such links and instead tracks the way that genes can influence our actions. "Skip and Elaine understood where my work was going. Skip loves the concept of the marketplace of ideas. He said to me, 'You're going to get fried. I think it's great,' " Pinker recalls. "But the conversation set things in motion."

full: http://www.boston.com/globe/magazine/2003/0629/coverstory.htm


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