I still remember Pepsi's jingle from that era.

Pepsi Cola hits the spot
12 full ounces, that's a lot
Twice as much for a nickel too,
Pepsi cola is the drink for you.

A six ounce Coke was a nickel, hence the reference. So, three Cokes for 15 cents, but only 18 ounces. What does a 20 ounce bottle sell for now? I have no idea.

Gene Coyle


On May 2, 2008, at 9:39 AM, Carrol Cox wrote:



raghu wrote:

On Fri, May 2, 2008 at 8:30 AM, Jim Devine <[EMAIL PROTECTED]> wrote:
Carrol Cox wrote:
What would be he equivalent amount today for $0.17 in 1936?

since the US BLS consumer price index for an urban consumer rose
15.36-fold over the period 1936 to March 2008, 17 cents in 1936 would
be the rough equivalent of $2.61.

So it is "Brother can you spare a buck" this time around?
-raghu.


I'm trying to get a feel of the realtive real prices when I was in first
grade and now. I happen to remember just three or four prices from the
mid-30s. One of them was the price of gasoline: 6 gals. for $1. Another 10 cents (sometimes a nickel) for a hamburger; 3 _huge_ hershey bars for
a dime.

My mothet's monthly salary as a rural elementary teacher was $50 (for
nine months). Even by 1942 it had only gone up to $90.


Carrol

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