New York Times / October 5, 2008 / Economic View

Pursuit of an Edge, in Steroids or Stocks

By ROBERT H. FRANK

Asset bubbles like the one that caused the current economic crisis
have long plagued financial markets. But like hurricanes in the Gulf
of Mexico, these disasters have been occurring with increasing
frequency. If we want to prevent them, we must first understand their
cause.

It isn't simply "Wall Street greed," which Senator John McCain has
blamed for the crisis. Coming from Mr. McCain, a longtime champion of
financial industry deregulation, it was a puzzling attribution,
squarely at odds with the cherished belief of free-market enthusiasts
everywhere that unbridled pursuit of self-interest promotes the common
good. As Adam Smith wrote in "The Wealth of Nations," "It is not from
the benevolence of the butcher, the brewer, or the baker that we
expect our dinner, but from their regard to their own interest."

Greed underlies every market outcome, good or bad. When important
conditions are met, greed not only poses no threat to Smith's
"invisible hand" of competition, but is an essential part of it.

The forces that produced the current crisis actually reflect a
powerful dynamic that afflicts all kinds of competitive endeavors.
This may be seen clearly in the world of sports.

Consider a sprinter's decision about whether to take anabolic
steroids. The sprinter's reward depends not on how fast he runs in
absolute terms, but on how his times compare with those of others.
Imagine a new drug that enhances performance by three-tenths of a
second in the 100-meter dash. Almost impossible to detect, it also
entails a small risk of serious health problems. The sums at stake
ensure that many competitors will take the drug, making it all but
impossible for a drug-free competitor to win. The net effect is
increased health risks for all athletes, with no real gain for
society.

This particular type of market failure occurs when two conditions are
met. First, people confront a gamble that offers a highly probable
small gain with only a very small chance of a significant loss.
Second, the rewards received by market participants depend strongly on
relative performance.

These conditions have caused the invisible hand to break down in
multiple domains. In unregulated housing markets, for example, there
are invariably too many dwellings built on flood plains and in
earthquake zones. Similarly, in unregulated labor markets, workers
typically face greater health and safety risks.

It is no different in unregulated financial markets, where easy credit
terms almost always produce an asset bubble. The problem occurs
because, just as in sports, an investment fund's success depends less
on its absolute rate of return than on how that rate compares with
those of rivals.
If one fund posts higher earnings than others, money immediately flows
into it. And because managers' pay depends primarily on how much money
a fund oversees, managers want to post relatively high returns at
every moment.

One way to bolster a fund's return is to invest in slightly riskier
assets. (Such investments generally pay higher returns because
risk-averse investors would otherwise be unwilling to hold them.)
Before the current crisis, once some fund managers started offering
higher-paying mortgage-backed securities, others felt growing pressure
to follow suit, lest their customers desert them.

Warren E. Buffett warned about a similar phenomenon during the tech
bubble. Mr. Buffett said he wouldn't invest in tech stocks because he
didn't understand the business model. Investors knew him to be savvy,
but the relatively poor performance of his Berkshire Hathaway fund
during the tech stock run-up persuaded many to move their money
elsewhere. Mr. Buffett had the personal and financial resources to
weather that storm. But most money managers did not, and the tech
bubble kept growing.

A similar dynamic precipitated the current problems. The new
mortgage-backed securities were catnip for investors, much as steroids
are for athletes. Many money managers knew that these securities were
risky. As long as housing prices kept rising, however, they also knew
that portfolios with high concentrations of the riskier assets would
post higher returns, enabling them to attract additional investors.
More important, they assumed that if things went wrong, there would be
safety in numbers.

Phil Gramm, the former senator from Texas, and other proponents of
financial industry deregulation insisted that market forces would
provide ample protection against excessive risk. Lenders obviously
don't want to make loans that won't be repaid, and borrowers have
clear incentives to shop for favorable terms. And because everyone
agrees that financial markets are highly competitive, Mr. Gramm's
invocation of the familiar invisible-hand theory persuaded many other
lawmakers.

The invisible hand breaks down, however, when rewards depend heavily
on relative performance. A high proportion of investors are simply
unable to stand idly by while others who appear no more talented than
them earn conspicuously higher returns. This fact of human nature
makes the invisible hand an unreliable shield against excessive
financial risk.

Where do we go from here?

Many people advocate greater transparency in the market for poorly
understood derivative securities. More stringent disclosure rules
would be good but would not prevent future crises, any more than
disclosing the relevant health risks would prevent athletes from
taking steroids.

The only effective remedy is to change people's incentives. In sports,
that means drug rules backed by strict enforcement. In financial
markets, asset bubbles cause real trouble when investors can borrow
freely to expand their holdings. To prevent such bubbles, we must
limit the amounts that people can invest with borrowed money.

Robert H. Frank, an economist at Cornell, is a visiting faculty member
at the Stern School of Business at New York University.


-- 
Jim Devine /  "Nobody told me there'd be days like these / Strange
days indeed -- most peculiar, mama." -- JL.
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