January 7, 2009 / New York TIMES
London Journal
Atheists Send a Message, on 800 Buses
By SARAH LYALL

LONDON — The advertisement on the bus was fairly mild, just a passage
from the Bible and the address of a Christian Web site. But when
Ariane Sherine, a comedy writer, looked on the Web site in June, she
was startled to learn that she and her nonbelieving friends were
headed straight to hell, to "spend all eternity in torment."

That's a bit extreme, she thought, as well as hard to prove. "If I
wanted to run a bus ad saying 'Beware — there is a giant lion from
London Zoo on the loose!' or 'The "bits" in orange juice aren't orange
but plastic — don't drink them or you'll die!' I think I might be
asked to show my working and back up my claims," Ms. Sherine wrote in
a commentary on the Web site of The Guardian.

And then she thought, how about putting some atheist messages on the
bus, as a corrective to the religious ones?

And so were planted the seeds of the Atheist Bus Campaign, an effort
to disseminate a godless message to the greater public. When the
organizers announced the effort in October, they said they hoped to
raise a modest $8,000 or so.

But something seized people's imagination. Supported by the scientist
and author Richard Dawkins, the philosopher A. C. Grayling and the
British Humanist Association, among others, the campaign raised nearly
$150,000 in four days. Now it has more than $200,000, and on Tuesday
it unveiled its advertisements on 800 buses across Britain.

more at: http://www.nytimes.com/2009/01/07/world/europe/07london.html

I like the slogan: "Atheism: Sleep in on Sunday."

-- 
Jim Devine / "Segui il tuo corso, e lascia dir le genti." (Go your own
way and let people talk.) -- Karl, paraphrasing Dante.
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