I don' see why "Neoliberalism" is not itself best. A popular book should expand the ability of its readers to respond to current topics as currently discussed on TV & newspapers, and neoliberalism is often used there. Moreover, introducing the term could be the occasion for one or two pages of significant history: what "liberalism" meant in the 19th century (a couple different but related things), what it came to mean during the New Deal, and how Neoliberaliwsm harked back to a particularly vicious form of liberalism early in the century (which would get you to Calvin Coolidge, and off you go.
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