http://archives.econ.utah.edu/archives/a-list/2009w12/msg00043.htm


by Sharon Beder

Culture Change (February 21 2009)


The Pacific Ecologist, whence this article came, provided this editorial
note: Sharon Beder explores the history of consumer societies from the
1920s when over-production of goods exceeded demand. Instead of
stabilising the economy, reducing working hours, and sharing work
around, which would have brought more leisure time for all,
industrialists decided to expand markets by promoting consumerism to the
working classes. The social decision to produce unlimited quantities of
goods rather than leisure, nurtured wastefulness, obsolescence, and
inefficiency and created the foundation for our modern consumer culture.
People were trained to be both workers and consumers in a culture of
work and spend.
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