from SLATE:
>The NY [TIMES] notes that as Microsoft planned its latest attempt to take on 
>Google in the Internet search business, it knew it had to come up with a good 
>name to rival a company whose name has entered the popular lexicon as a verb. 
>Yesterday it unveiled its result: Bing. "Microsoft's marketing gurus hope that 
>Bing will evoke neither a type of cherry nor a strip club on The Sopranos," 
>notes the paper. Instead, they want people to associate it with "the sound of 
>found." Techies were quick to point out it's also an acronym: "But It's Not 
>Google."<

-- 
Jim Devine / "Segui il tuo corso, e lascia dir le genti." (Go your own
way and let people talk.) -- Karl, paraphrasing Dante.
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