October 21, 2009 http://detnews.com/article/20091021/AUTO01/910210353

Inside the Chrysler, GM rescues

Auto task force almost let Chrysler fail, shocked at GM's poor management

DAVID SHEPARDSON
Detroit News Washington Bureau

The White House auto task force, "shocked" by the depth of the
financial problems at General Motors and Chrysler, very nearly let
Chrysler go under before President Barack Obama decided the economy
couldn't afford to lose another 300,000 jobs.

In a Detroit News interview and a first-person account published today
in Fortune magazine, Obama's former top auto adviser, Steven Rattner,
details his five months overseeing the automakers' bankruptcies and
the decision to extend them a $62 billion federal bailout.

Rattner paints a picture of "stunningly poor management" at both
companies, saying in his Fortune piece that they were "in a state of
denial."

"We were shocked, even beyond our low expectations, by the poor state
of both GM and Chrysler," he wrote.

Rattner's interview with The News, and his Fortune essay, reveal for
the first time why the administration ultimately decided to rescue
Chrysler -- and how close it came to collapse.

Chrysler and the United Auto Workers declined comment on Rattner's observations.

GM didn't directly address Rattner's assessment. "Looking back doesn't
help us with the important work we have in front of us," GM said. "We
are grateful for the second chance our nation's support has given us,
and we are confident we will succeed."

Rattner tells a dramatic back story of Chrysler's near-death
experience. Daimler AG, which bought Auburn Hills-based Chrysler in
1998, had "badly run" it, he wrote, as did its successor, Cerberus
Capital Management LP.

Rattner described Chrysler as "larded up with debt" and "hollowed out
by years of mismanagement." It "never had a chance" under Cerberus.

"The hardest decision we made was what to do about Chrysler," Rattner
told The News.

In mid-March, he recalled, key members of the auto task force met in
the office of National Economic Council Director Larry Summers and
split 4-4 on whether to save Chrysler.

Rattner said the auto task force didn't want to keep Chrysler on life
support if it was destined to die anyway.

About 10 days later, on March 26, the auto team convened in the Oval
Office to decide Chrysler's fate. "As we went back and forth over
Chrysler, the president himself seemed as torn as (Summers) and I had
been," Rattner wrote.

In the end, Obama agreed to support additional government aid if
Chrysler could tie up with Italy's Fiat SpA. He was convinced largely
by the impact of job losses and the massive costs that would have
resulted from a Chrysler liquidation -- up to 300,000 jobs, including
suppliers, dealers and others.

Rattner wrote in Fortune that Obama's advisers also "recognized the
severe economic and political consequences of a Chrysler shutdown
across broad swaths of the industrial Midwest."

Opponents, led by Austan Goolsbee, a member of the Council of Economic
Advisers, argued that Chrysler's collapse would have benefits:
reducing excess capacity, strengthening GM and Ford, and shrinking the
amount of government money needed to save GM.

"As a University of Chicago laboratory experiment, (Goolsbee) may well
have been right. But we were dealing with people's lives, not mice,"
Rattner told The News. "None of us were brave enough ... We just said
to ourselves, 'That's 300,000 jobs in one day, when you have an
alternative that's not stupid.' "

Obama reached a decision during a second meeting that day with his
economic team, Rattner recounted in Fortune. "I've decided. I'm
prepared to support Chrysler if we can get the Fiat alliance done on
terms that make sense to us," the president concluded.

GM schism cited at RenCen

At GM, members of the auto task force discovered an insulated cadre of
executives, and "perhaps the weakest finance operation any of us had
ever seen in a major company," Rattner wrote.

GM sent the government PowerPoint presentations almost daily, seeking
approval to spend $100 million. But the task force was "appalled by
the absence of sound analysis to justify these expenditures," Rattner
wrote.

Senior GM executives worked on the top floor of Detroit's Renaissance
Center, behind locked and guarded glass doors. The execs had special
cards "that allowed them to descend to their private garage without
stopping ... No mixing with the drones."

GM Chairman and CEO Rick Wagoner set a tone at GM of "friendly arrogance."

"Rick and his team seemed to believe that virtually all of their
problems could be laid at the feet of some combination of the
financial crisis, oil prices, the yen-dollar exchange rate and the
UAW," Rattner wrote.

It soon became clear to the task force that GM's management had to change.

"It seemed completely obvious to us that any management team that had
burned through $21 billion of cash in a year and another $13 billion
in the first quarter of 2009 could not be allowed to continue," wrote
Rattner, a former Wall Street financier who has returned to private
life.

In mid-March, Wagoner offered to resign -- an offer he had also made
to the Bush administration if necessary to win emergency loans.
Rattner initially rejected the offer, but asked Wagoner to step aside
March 27, before a regular board meeting.

Wagoner, he wrote, was impassive, but then asked: "Are you going to
fire (UAW President) Ron Gettelfinger, too?"

"I'm not in charge of firing Ron Gettelfinger," Rattner replied.

Wagoner declined to comment through a spokesman Tuesday.

The GM board's reaction to Wagoner's firing was "violent, including
veiled suggestions of mass resignations," according to Rattner.

"The directors felt that one of their most important responsibilities
-- hiring and firing the CEO -- had been usurped by the government
without any warning or consultation," he wrote.

GM's board wasn't up to the job, Rattner believed.

"If ever a board of directors needed shuffling, it was GM's, which had
been utterly docile in the face of mounting evidence of looming
disaster."

The government, which took a 61 percent equity stake in GM to forgive
the bulk of its loans, replaced most of GM's board after it exited
bankruptcy July 10.

Rattner said Fritz Henderson, who was chief financial officer, was the
only internal candidate considered to replace Wagoner.

"We just didn't feel that at that moment, with everything going on,
that we had the luxury of spending six months trying to find someone
while restructuring the company, while it was in bankruptcy," Rattner
told The News. Henderson showed "promise."

GM dumped its Pontiac, Saturn and Hummer brands, and the task force
suggested even deeper brand cuts, Rattner said.

But Buick and GMC were "saved by Fritz Henderson's passionate belief
in Buick's China appeal and GMC's reputation for ruggedness," he
wrote.

Looking back, Rattner said the task force was successful -- in part
because it didn't need congressional approval. But the final verdict
isn't in.

"People are going to have to be patient."

[email protected]">[email protected] (202) 662-8735

Additional Facts
Rattner's words
The following are excerpts from Steven Rattner's first-person account
at Fortune.com of his five months overseeing the Obama
administration's auto restructuring.


Everyone knew Detroit's reputation for insular, slow-moving cultures.
Even by that low standard, I was shocked by the stunningly poor
management that we found, particularly at GM, where we encountered,
among other things, perhaps the weakest finance operation any of us
had ever seen in a major company. The cultural deficiencies were
equally stunning. At GM's Renaissance Center headquarters, the top
brass were sequestered on the uppermost floor, behind locked and
guarded glass doors. Executives housed on that floor had elevator
cards that allowed them to descend to their private garage without
stopping at any of the intervening floors (no mixing with the drones).

On Wagoner's firing: His face was impassive as I said, "In our last
meeting, you very graciously offered to step aside if it would be
helpful, and unfortunately, our conclusion is that it would be best if
you did that." I told him of our intention to make Fritz acting CEO
and he supported that idea, cautioning me against bringing in an
outsider to run the company. "As we continued our rather awkward
conversation, Rick suddenly asked, "Are you going to fire Ron
Gettelfinger too?" Startled by the reference to the UAW head, I
replied, "I'm not in charge of firing Ron Gettelfinger."

Even before we met the two management teams, it was clear to us from
the "viability plans" that the companies had submitted on Feb. 17 that
GM and Chrysler were in a state of denial. Both companies needed
gigantic reductions in their costs and liabilities.


--------------------------------------------------------------------------------
© Copyright 2009 The Detroit News. All rights reserved.
_______________________________________________
pen-l mailing list
[email protected]
https://lists.csuchico.edu/mailman/listinfo/pen-l

Reply via email to