New York TIMES / November 29, 2009
New Buying Power, Despite the Economy
By RICHARD C. PADDOCK

Paying jobs have been scarce these days for Jeff Horwitz, a building
contractor from Campbell, but last weekend he went on a Christmas
shopping spree.

He bought cases of wine, a concrete bench, a wall-mounted fountain,
gift certificates and various knickknacks at a gift fair in Santa
Clara. “This is nothing,” he said as he walked out the door, arms
filled with a vase, a mirror and a ceramic knickknack. “My truck is
already full.”

The bill? Nothing, at least not in the usual sense. His haul was the
fruit of a barter economy in which he amasses “trade dollars” by
swapping services with other members of the International Monetary
Systems barter network. He spent 2,500 of them at the fair.

Like others in the Bay Area who have seen paying jobs vanish with the
recession, Mr. Horwitz has turned to barter to keep himself employed.

Mr. Horwitz, 53, has been bartering his services for a decade. But
since the recession hit last year, he estimates, the value of his
swaps makes up 30 percent of his business.

“Anything is better than nothing,” he said. “I take my profit in trade.”

In a time of hedge funds and derivatives, barter might sound
old-fashioned. But thanks to neighborhood swaps, Web sites like
Craigslist and groups like International Monetary Systems, it is
making a comeback during this economic downturn. And with the
Christmas shopping season officially under way, the shadow economy,
with its ersatz currency, is a growing force in the Bay Area.

Steven Tadelis, a professor who specializes in economic incentives at
the Haas School of Business at the University of California, Berkeley,
said it is not unusual to find alternative trading on the rise when
unemployment is high and cash and credit are tight. “Because of our
lack of income and our inability to get long-term credit at reasonable
rates, we can’t use the normal market,” he said. “By me offering a
service that you accept, we are creating value.”

He added, “You might see people switching to barter because they just
can’t get money.”

More at http://www.nytimes.com/2009/11/29/us/29sfbarter.html

-- 
Jim Devine / "Segui il tuo corso, e lascia dir le genti." (Go your own
way and let people talk.) -- Karl, paraphrasing Dante.
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