Dan Pink lecturing on mainstream behavior economics. What is surprising is how surprising mainstream economists are at people being motivated by stuff besides money. To me is is a fascinating two-step to watch - stumbling onto a truth, and taking a step back to explain why this justifies Apple and Skype rather than socialism. I do wonder why Pink thinks all this stuff is new. Even if one focuses only on "studies" I can think of studies going back to the early 20th century showing much of this stuff. Also I wonder when "behavioral economics" will stumble upon the principle of small-group solidarity. The economists doing these studies could have read Michael Perelman and save themselves a great deal of effort. (and also travel miles down a path they have moved a quarter inch.) Still it is an oddly compelling spectacle to watch economists notice a bit of reality their ideology normally blinds them to.
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