February 16, 2011
As U.S. Agencies Put More Value on a Life, Businesses Fret
By BINYAMIN APPELBAUM
 http://www.nytimes.com/2011/02/17/business/economy/17regulation.html?src=me
&ref=business

WASHINGTON  ‹ As the players here remake the nation¹s vast regulatory
system, they have been grappling with a subject that is more the province of
poets and philosophers than bureaucrats: what is the value of a human life?

The answer determines how much spending the government should require to
prevent a single death.

To protests from business and praise from unions, environmentalists and
consumer groups, one agency after another has ratcheted up the price of
life, justifying tougher  ‹ and more costly ‹  standards.

The Environmental Protection Agency set the value of a life at $9.1 million
last year in proposing tighter restrictions on air pollution. The agency
used numbers as low as $6.8 million during the George W. Bush
administration.    

The Food and Drug Administration declared that life was worth $7.9 million
last year, up from $5 million in 2008, in proposing warning labels on
cigarette packages featuring images of cancer victims.

The Transportation Department has used values of around $6 million to
justify recent decisions to impose regulations that the Bush administration
had rejected as too expensive, like requiring stronger roofs on cars.

And the numbers may keep climbing. In December, the E.P.A. said it might set
the value of preventing cancer deaths 50 percent higher than other deaths,
because cancer kills slowly. A report last year financed by the Department
of Homeland Security suggested that the value of preventing deaths from
terrorism might be 100 percent higher than other deaths.

The trend is a sensitive subject for an administration that is trying to
improve its relationship with the business community, much of which has
bitterly opposed the expansion of regulation. The White House said the
decisions on the value of life were made by the agencies. The agencies, for
their part, referred any questions to the White House.

³This administration utilizes the best available science in assessing the
benefits and costs of any potential regulation, drawing on widely accepted
methodologies that have been in use for years,² Meg Reilly, a spokeswoman
for the Office of Management and Budget, which oversees the rule-making
process, said in an e-mail.

Several independent experts, however, said that the increases were long
overdue, noting that some agencies had been using the same values for more
than a decade without adjusting for inflation. One office at the E.P.A. cut
the value of life in 2004.

³Agencies have been using numbers that I thought were just too low,² said W.
Kip Viscusi, a professor of economics at Vanderbilt University whose
research is cited by most of the federal agencies as the basis for their
calculations.      

Businesses would prefer to discuss the consequences of the increases  ‹ new
regulations and higher costs, which they say are hampering economic growth
‹ rather than suggest that the government has overstated the value of life.

But some industry representatives said assigning a value to life was
inherently subjective, and that the recent changes were driven by the
administration¹s pursuit of its regulatory agenda rather than scientific
considerations.    

³It looks like they just cooked the books ‹ they just doubled the numbers,²
said Todd Spencer, executive vice president of the Owner-Operator
Independent Drivers Association <http://www.ooida.com/> , a trade group for
the trucking industry, which faces higher costs under some of the
Transportation Department¹s new rules.  The Bush administration rejected a
plan in 2005 to make car companies double the roof strength of new vehicles,
which it estimated might prevent 135 deaths in rollover accidents each year.

At the time, Transportation officials figured  that the cost of the roofs
would exceed the value of lives saved by almost $800 million. So the agency
proposed a smaller increase in roof strength that might save 44 lives a
year.        

Last year, the Obama administration imposed the stricter and more expensive
roof-strength standard, and it published a new set of calculations showing
that the benefits outstripped the costs.

Most of the difference came from the increased value of human life. By
raising that number to $6.1 million from a figure of $3.5 million in the
original study, the Obama administration rendered those 135 lives  ‹ and
hundreds of averted injuries  ‹ more valuable than the roofs.

The pattern of increases is scrambling a long-standing political dynamic.
The business community historically has pushed for regulators to put a
dollar value on life, part of a broader campaign to make agencies prove that
the benefits of proposed regulations exceed the costs.

But some business groups are reconsidering the effectiveness of cost-benefit
analysis as a check on regulations. The United States Chamber of Commerce is
now campaigning for Congress to assert greater control over the rule-making
process, reflecting a judgment that formulas may offer less reliable
protection than politicians.

Some consumer groups, meanwhile, find themselves cheering the government¹s
results but reluctant to embrace the method. Advocates for increased
regulation have long argued that cost-benefit analysis understates both the
value of life and the benefits of government oversight.

³If analysis is going to be imposed on the rule-making process, we want
higher values for injury and for fatalities,² said Robert Weissman,
president of Public Citizen, which pushed the Transportation Department to
reconsider the roof-strength regulation.

But Mr. Weissman said he still believed that such analysis was an impediment
to necessary regulation.

³The bigger picture is absent,² he said. ³How do you do cost-benefit
analysis on global warming? It constrains the imagination. It really is a
constraint in terms of bounding what is given serious consideration.²

The current rise in the value of life is based on the work of Professor
Viscusi, who wrote his first paper on cost-benefit analysis as a Harvard
undergraduate in the early 1970s. He won a prize and found a career.

The idea he and others have since developed in a long string of studies is
that differences in wages show the value that workers place on avoiding the
risk of death. Say that companies must pay lumberjacks an additional $1,000
a year to perform work that generally kills one in 1,000 workers. It follows
that most Americans would forgo $1,000 a year to avoid that risk  ‹ and that
1,000 Americans will collectively forgo $1 million to avoid the same risk
entirely. That number is said to be the ³statistical value of life.²

Professor Viscusi¹s work pegs it at around $8.7 million in current dollars.

Before the current administration, only the E.P.A. had fully embraced this
methodology. Other agencies relied instead on the results of surveys asking
Americans how much they would spend to avoid a given risk. This technique
tends to produce significantly lower results. An even older technique, which
yields even lower numbers, is to sum the wages lost when a worker dies. In
2000 the E.P.A set a baseline of $7.8 million, updated to current dollars.
But in 2004, the office that issues clean air regulations reduced that
baseline by $500,000 in an analysis of proposed limits on emissions from
industrial boilers.

Last year, the E.P.A. directed its various offices to return to the 2000
baseline, adjusting that figure for inflation and wage growth. In some
recent studies, the E.P.A. has used a figure of $9.1 million after making
those adjustments. 

The agency said at the same time that it was working to set a new standard.
In a white paper issued in December, it raised the possibility that people
might place a higher value on avoiding a slow death from cancer than a quick
death in a car accident. It also broached a concept it described as
³altruism,² the idea that people may place a higher value on the common good
than on their own survival.

John D. Graham, who oversaw the use of cost-benefit analysis during the
George W. Bush administration, said that the scientific justification was
³quite strong² for raising the values used by the Transportation Department,
but he cautioned that the E.P.A. was going too far.

³Why should the same clinical condition be valued differently at different
federal agencies?² Mr. Graham, now dean of the School of Environmental and
Public Affairs at Indiana University, asked in an e-mailed response to
questions.        

Many experts similarly ask why life itself should be valued differently.
Agencies are allowed to set their own numbers. The E.P.A. and the
Transportation Department use numbers that are $3 million apart. The process
generally involves experts, but the decisions ultimately are made by
political appointees.

The Office of Management and Budget told agencies in 2004 that they should
pick a number between $1 million and $10 million. That guidance remains in
effect, although the office has more recently warned agencies that it would
be difficult to justify the use of numbers under $5 million, two
administration officials said.

Close observers of the process point to two reasons for the variation in
numbers. First, they say that setting a single standard is not worth the
high-stakes battle that would be required with advocates on both sides. The
Obama administration, like its predecessors, has preferred to deal with the
issue informally, on an agency-by-agency basis.

Second, they say the lack of a standard preserves flexibility.

The Food and Drug Administration issued a rule in 2009 requiring new warning
labels on packages and bottles of acetaminophen and other drugs. Its
justification valued life at $5 million. A few months later, the agency
acknowledged that it had calculated the cost of adding one new label, while
requiring two new labels. However, the agency continued, the benefits still
exceeded the costs because the value of life was $7 million.

A few months later, in an unrelated rule regarding salmonella, the agency
once again cited a value of $5 million, which it said best reflected the
available research. And in its recent study on cigarette labels, the agency
cited a value of $7.9 million.

³The reality is that politics frequently trumps economics,² said Robert
Hahn, a leading scholar of the American regulatory process who is now a
professor at the University of Manchester in England. But he said that
putting a price tag on life still was worthwhile, to help politicians choose
among priorities and to shape the details of their proposals.

³Even small changes,² he said, ³can save billions of dollars.²        


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