London Review of Books
Vol. 33 No. 10 · 19 May 2011

A Capitalist’s Dream
Andrew Ross

Intern Nation: How to Earn Nothing and Learn Little in the Brave 
New Economy by Ross Perlin
Verso, 258 pp, £14.99, May 2011, ISBN 978 1 84467 686 6

In the heyday of the labour movement, it was often observed that 
bosses needed workers but workers didn’t need bosses. Yet in the 
third and fourth quarters of 2010, corporate America posted record 
profits while the Bureau of Labor Statistics reported the real 
unemployment rate at 17 per cent. Does this mean the bosses have 
learned to get by without workers? Not exactly, but two reasons 
for the high profits are beyond dispute. First, corporations are 
moving more and more of their operations offshore, especially jobs 
in highly-skilled sectors where the largest savings in labour 
costs can be made. So they still need workers, but not expensive 
ones. Second, employees are either working harder and longer for 
the same salary or are taking a pay cut. In any downturn, 
employers will push their advantage in this way, but in a 
recession like this one, the assault comes from all sides: pay 
freezes, concessions, furloughs, layoffs or casualisation. A third 
reason – a less familiar one – is the growing reliance on new 
kinds of free labour. Hard evidence for this is not so easy to 
muster but the anecdotal record is strong.

Free or token-wage labour is increasingly available through a 
variety of channels: crowdsourcing, data mining or other 
sophisticated digital techniques that allow monetisable ideas or 
information to be extracted from user-participants; expanded 
prison labour programmes; the explosion of near obligatory unpaid 
internships in every white-collar sector; and the gamut of 
contestant volunteering that has transformed so much of our 
commerce in culture into an amateur talent show. The web-based 
developments have attracted the most media attention, not least 
because free online content directly threatens the livelihoods of 
the people who write the news. The sale of the Huffington Post to 
AOL in February prompted a sharp reaction from the hundreds of 
bloggers whose unpaid work had built up the title’s cachet. It 
sparked outrage (and a class-action lawsuit) only because the 
owner, Arianna Huffington, had made so much money out of the 
bloggers’ work: AOL paid $315 million for the site. Elsewhere on 
the web working for nothing has become routine, and is not 
experienced as exploitation.

Web 1.0 was built by unpaid teenagers for whom the task of 
designing a website was too cool to pass up. The social networking 
platforms of Web 2.0 take advantage of the zeal of youth in more 
ingenious ways. Most Facebook users don’t realise they are working 
as ‘prosumers’, generating data for the owners to sell. Last year, 
Facebook made $2 billion in revenue, almost a third of which was 
net profit, yet it had only around 1700 paid employees. Google has 
23,000 employees, and in 2010 turned over more than $29 billion 
for an $8.5 billion profit. These steep ratios depend directly on 
free access to the input of users. Similarly, the technical ease 
with which crowdsourcing can be carried out online has enabled all 
sorts of tasks to be performed for nothing or at cutprice rates. 
It seems that as long as a task can be advertised as creative and 
fun, there’s a good chance you can get it done for free, or for a 
pittance, from the ever obliging crowd.

Yet digital technology alone can’t be blamed for punching a 
colossal hole in the universe of standard employment. After all, 
old media, still highly unionised, have also been infiltrated by 
the volunteer economy. Since 2001, with the success of Survivor, 
Big Brother and The Weakest Link, the programming share claimed by 
reality TV and game shows has ballooned. The production costs of 
these shows are a fraction of those for conventional, scripted 
drama, while ratings and profits have been extremely high. The 
cinéma vérité feel of reality programming was pioneered by the Fox 
series COPS, a scab labour effort cooked up during the 1998 
Writers Guild of America strike. Such programming is still used to 
circumvent union pay-scales: TV stations insist that the producers 
and editors who work on reality shows are not real ‘writers’ and 
so the Writers Guild has effectively been shut out of reality 
programming. Talent show contestants aren’t much better off. A few 
will make a bundle but for most the price for their shot at fame 
is to be manipulated in such a way as to spark conflict onscreen.

The most widespread trend in the world of working for nothing, 
however, is the explosion of white-collar and no-collar interning. 
Not only is interning the fastest-growing job category, it is also 
fashionable, with Kanye West signed on at the Gap and Lady Gaga in 
line to be taught about millinery by Philip Treacy. In Intern 
Nation, Ross Perlin, a survivor of serial internships on three 
continents, describes the lengths to which graduates must go to 
secure an unpaid intern position (often the first of many) that 
might help them build a CV or get a foot in the door. An auction 
market has even sprung up to sell these positions to the highest 
bidder. A Versace internship fetched $5000 at auction, temporary 
blogging rights at the Huffington Post went for $13,000, and 
someone paid $42,500 for a one-week stint at Vogue.

At one Californian outfit, Dream Careers, 2000 internships all 
over the world are sold annually. You can buy an eight-week summer 
position for $8000 (a placement in London will set you back 
$9500). The educational value of these gigs, whether organised by 
an operation like Dream Careers or a university careers centre, is 
notoriously slight. The work is usually menial; it’s rare for 
interns to receive any structured training. The biggest 
beneficiary is, of course, the employer. On Perlin’s estimate, 
corporate America enjoys a $2 billion annual subsidy from unpaid 
internships. He also confirms that a large number of full-time 
jobs have been converted into internships, while formerly paid 
internships have morphed into unpaid ones. An estimated 37 per 
cent of internships in this country are now unpaid or below the 
minimum wage; the figure is 50 per cent in the US.
LRB Binders

Disney pioneered the art of subsisting on intern labour. Since its 
Magic Kingdom College Program was established in 1980, its Florida 
theme parks have been largely staffed by an army of sign-ups, many 
of whom now come from China, paying their own way to Orlando to 
end up cleaning toilets outside the Pirates of the Caribbean ride. 
‘I’m a Disney slave,’ one of Perlin’s respondents tweeted, ‘and I 
wouldn’t have it any other way.’

You might expect corporations to exploit their staff, but 
non-profit organisations and public bodies also rely heavily on 
unpaid labour. Washington’s workforce resembles a ‘large 
internship hierarchy’, nowhere more concentrated than in the White 
House, whose vast volunteer staff once included Monica Lewinsky, 
the most famous intern of all. At Westminster, fewer than 1 per 
cent of the interns who staff MPs’ offices receive the minimum 
wage, and nearly half of them are not even paid expenses. Which 
has its own sociological relevance. According to one of Perlin’s 
respondents, many Westminster interns have ‘horses and Aston 
Martins’. A young lawyer on the Ninth Circuit Court (based in San 
Francisco) assured Perlin that the interns were all driving 
‘Lexuses, Mercedes’ and other ‘all-leather, fully-loaded cars’.

Internships have always been upper-class rites of passage. But 
this economic burden is now obligatory for almost any family 
intent on launching their child into white-collar employment. For 
those whose families can’t support them, the only way to avoid 
adding to their debts is to take on a paying job too. One survey 
cited by Perlin suggests that three-quarters of interning students 
in the US have other jobs, while some are collecting food stamps 
and relying on Medicaid. A consequence of all this is that 
occupations that don’t provide a steady income are almost 
exclusively reserved for those from monied backgrounds. The 
creative professions obviously dominate this category, lending 
some demographic backing to the Tea Party complaint about the 
‘cultural elite’.

Last year an article by Steven Greenhouse in the New York Times 
reported that many internships fall foul of federal labour laws. 
While many positions at non-profit organisations can be regarded 
as ‘volunteer’ labour, internships from which an employer derives 
an ‘immediate advantage’ are subject to government regulation. 
Greenhouse described cases of interns suing corporations for 
backpay, which sent America’s human resources departments 
scrambling for legal cover. The Department of Labor has done 
precious little to clarify the legal status of internships, and 
Perlin does a good job of explaining why everyone involved has a 
vested interest in maintaining the conspiracy of silence. Interns 
won’t lodge complaints for fear of spoiling their career 
prospects. College administrators save money when students who 
intern for course credits don’t need to be taught. As for 
employers, the prospect of talented young people willing to pay to 
work for nothing is a capitalist’s dream.

It’s not even as if all that many interns move into permanent 
positions. In good times, and at some companies, the rate could be 
as high as 50 per cent, but in recent years it has taken a 
nosedive. Perlin reminds us that apprenticeships offer an 
alternative path – if after a lengthy probationary term – to 
livelihoods in as many as a thousand trades. Some of these 
occupations die off as technologies and markets mutate, but most 
of them are relatively safe from offshoring – you can’t send jobs 
for plumbers or electricians overseas. Perlin presumes that the 
stigma of manual work is still the biggest factor in steering 
educated young people away from trade apprenticeships. But he 
might also have pointed out that most of the trades in question 
remain male strongholds. While fewer than 10 per cent of 
registered apprentices are female, women tend to dominate the most 
precarious sectors of white-collar and no-collar employment, and 
it is no surprise that they are assigned the majority of unpaid 
internships – 77 per cent in the US, according to one survey.

Is the intern economy yet another reflection of what sociologists 
call the ‘feminisation of work’? If so, then it is not just 
because it involves women, mostly, doing a lot of unpaid work. 
Internship labour also blurs the line between task and contract, 
or duty and opportunity. Women are disproportionately burdened 
when these kinds of boundaries are eliminated. The sacrifices, 
trade-offs and humiliations entailed in interning are redolent of 
traditional kinds of women’s work, whether at home or in what used 
to be called the ‘secondary labour market’ (to distinguish it from 
the family wage generated by the primary market).

Clearly, justice is called for, and Perlin makes some 
recommendations; employers should abide by an Intern Bill of 
Rights (included as an appendix) or adopt codes of conduct; 
non-profit organisations should not advertise for interns, but for 
volunteers; and interns should not only refuse work not linked to 
training: they should also organise, as US medical residents did 
(their union is affiliated with the Service Employees 
International Union). These are useful and estimable conclusions 
to a book that offers landmark coverage of its topic. Yet it is 
also worth noting that intern labour – in which most employees do 
not see themselves as hard done by – is just one more example of 
the twisted mentality of self-exploitation that has spread through 
the world of employment in the last decade and a half. Today, 
there is reasonably broad agreement on what constitutes fair 
labour in the waged workplace, or there are limits at least to the 
range of disagreement. People understand, more or less, what a 
sweatshop is, and also recognise that its conditions are unfair. 
By contrast, we have very few yardsticks for judging fairness in 
the salaried or freelance sectors of the new, deregulated jobs 
economy, where any attempt to equate work with pay seems to be 
increasingly irrelevant.
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