http://www.washingtonpost.com/business/economy/with-executive-pay-rich-pull-away-from-rest-of-america/2011/06/13/AGKG9jaH_story.html

With executive pay, rich pull away from rest of America
By Peter Whoriskey, Published: June 18

It was the 1970s, and the chief executive of a leading U.S. dairy 
company, Kenneth J. Douglas, lived the good life. He earned the 
equivalent of about $1 million today. He and his family moved from a 
three-bedroom home to a four-bedroom home, about a half-mile away, in 
River Forest, Ill., an upscale Chicago suburb. He joined a country club. 
The company gave him a Cadillac. The money was good enough, in fact, 
that he sometimes turned down raises. He said making too much was bad 
for morale.

Forty years later, the trappings at the top of Dean Foods, as at most 
U.S. big companies, are more lavish. The current chief executive, Gregg 
L. Engles, averages 10 times as much in compensation as Douglas did, or 
about $10 million in a typical year. He owns a $6 million home in an 
elite suburb of Dallas and 64 acres near Vail, Colo., an area he 
frequently visits. He belongs to as many as four golf clubs at a time — 
two in Texas and two in Colorado. While Douglas’s office sat on the 
second floor of a milk distribution center, Engles’s stylish new 
headquarters occupies the top nine floors of a 41-story Dallas office 
tower. When Engles leaves town, he takes the company’s $10 million 
Challenger 604 jet, which is largely dedicated to his needs, both 
business and personal.

The evolution of executive grandeur — from very comfortable to 
jet-setting — reflects one of the primary reasons that the gap between 
those with the highest incomes and everyone else is widening.

For years, statistics have depicted growing income disparity in the 
United States, and it has reached levels not seen since the Great 
Depression. In 2008, the last year for which data are available, for 
example, the top 0.1 percent of earners took in more than 10 percent of 
the personal income in the United States, including capital gains, and 
the top 1 percent took in more than 20 percent. But economists had 
little idea who these people were. How many were Wall street financiers? 
Sports stars? Entrepreneurs? Economists could only speculate, and 
debates over what is fair stalled.

Now a mounting body of economic research indicates that the rise in pay 
for company executives is a critical feature in the widening income gap.

The largest single chunk of the highest-income earners, it turns out, 
are executives and other managers in firms, according to a landmark 
analysis of tax returns by economists Jon Bakija, Adam Cole and Bradley 
T. Heim. These are not just executives from Wall Street, either, but 
from companies in even relatively mundane fields such as the milk business.

The top 0.1 percent of earners make about $1.7 million or more, 
including capital gains. Of those, 41 percent were executives, managers 
and supervisors at non-financial companies, according to the analysis, 
with nearly half of them deriving most of their income from their 
ownership in privately-held firms. An additional 18 percent were 
managers at financial firms or financial professionals at any sort of 
firm. In all, nearly 60 percent fell into one of those two categories.

Other recent research, moreover, indicates that executive compensation 
at the nation’s largest firms has roughly quadrupled in real terms since 
the 1970s, even as pay for 90 percent of America has stalled.

This trend held at Dean Foods. Over the period from the ’70s until 
today, while pay for Dean Foods chief executives was rising 10 times 
over, wages for the unionized workers actually declined slightly. The 
hourly wage rate for the people who process, pasteurize and package the 
milk at the company’s dairies declined by 9 percent in real terms, 
according to union contract records. It is now about $23 an hour.

“Do people bitch because Engles makes so much? Yeah. But there’s nothing 
you can do about it,” said Bob Goad, 61, a burly former high school 
wrestler who is a pasteurizer at a Dean Foods plant in Harvard, Ill., 
and runs an auction business on the side to supplement his income. 
“These companies have the idea that the only people that matter to the 
company are those at the top.”

Through a spokesman, Engles declined to be interviewed. Company 
officials threatened to call the police as a reporter was interviewing 
workers outside one of its dairies.

Defenders of executive pay have argued that today’s chief executives are 
worth more because, among other things, companies are larger and more 
complex.

But critics question why so much of the growth in income should go to 
the wealthiest. Douglas, the Dean Foods chief from the ’70s, died in 
2007. But his son, Andrew Douglas, said his father viewed wages in part 
as a moral issue.

If his father had seen how much executives were making today, Andrew 
Douglas said, he’d be “spinning in his grave. My dad just believed that 
after a while, what else would you need the money for?”

Inherent inequality

Inequality, economists have noted, is an essential part of capitalism. 
At least in theory, “the invisible hand,” or market system, sets 
compensation levels to lead workers into pursuits that are the most 
productive to society. This produces inequality but leads to a more 
efficient economy.

As a result, economists have noted, there is an inherent tension in 
market-oriented democracies because while society aims to endow each 
person with equal political rights, it allows very unequal economic 
outcomes.

“American society proclaims the worth of every human being,” economist 
Arthur M. Okun, former chairman of the Council of Economic Advisers, 
wrote in his 1975 book on the subject, “Equality and Efficiency.’’ But 
the economy awards “prizes that allow the big winners to feed their pets 
better than the losers can feed their children.”

Americans have been uneasy about the income gap at least since the ’80s, 
according to polls.

Repeated surveys by the National Opinion Research Center since 1987 have 
found that 60 percent or more of Americans agree or strongly agree with 
the statement that “differences in income in America are too large.”

The uneasiness arises out of the fear that extremes of wealth can 
unfairly reduce the economic opportunities and political rights of 
everyone else, according to sociologists. The wealthy, for example, can 
afford better private schools for their children or acquire political 
might by purchasing campaign advertising or making campaign donations. 
Moreover, as millions struggle to find jobs in the wake of the 
recession, the notion that the very wealthiest are gaining ground 
strikes some as unfair.

“Americans think income inequality is excessive and have done so 
consistently for years,” said Leslie McCall, a sociology professor at 
Northwestern University who is writing a book on the subject. “Their 
concerns arise when it seems that extreme incomes for some are 
restricting opportunities for everyone else.”

Whatever people think of it, the gap between the very highest earners 
and everyone else has been widening significantly.

Income inequality has been on the rise for decades in several nations, 
including the United Kingdom, China and India, but it has been most 
pronounced in the United States, economists say.

In 1975, for example, the top 0.1 percent of earners garnered about 2.5 
percent of the nation’s income, including capital gains, according to 
data collected by University of California economist Emmanuel Saez. By 
2008, that share had quadrupled and stood at 10.4 percent.

The phenomenon is even more pronounced at even higher levels of income. 
The share of the income commanded by the top 0.01 percent rose from 0.85 
percent to 5.03 percent over that period. For the 15,000 families in 
that group, average income now stands at $27 million.

In world rankings of income inequality, the United States now falls 
among some of the world’s less-developed economies.

According to the CIA’s World Factbook, which uses the so-called “Gini 
coefficient,” a common economic indicator of inequality, the United 
States ranks as far more unequal than the European Union and the United 
Kingdom. The United States is in the company of developing countries — 
just behind Cameroon and Ivory Coast and just ahead of Uganda and Jamaica.

Democratic leaders, whose constituents have expressed more alarm over 
the divide, have used the phenomenon to justify their policies, such as 
universal health care.

“A nation cannot prosper long when it favors only the prosperous,” 
President Obama said in his inaugural address.

Breakdown of earners

But exactly what the government ought to do about the income gap hasn’t 
been clear, because economists have been divided over what is causing it 
to grow.

They weren’t even sure, for example, who was making all that money. 
Sure, people like Bill Gates and LeBron James made lots. But it wasn’t 
at all clear who the other roughly 140,000 earners were in the top 0.1 
percent — that is, people earning about $1.7 million a year, including 
capital gains.

Then, late last year, economists Bakija, Cole and Heim completed their 
massive analysis of income tax returns.

Little noticed outside academic circles, their research focused on the 
top 0.1 percent of earners. From those tax returns, they could glean a 
taxpayer’s occupation, which is self-reported. Using the employer’s tax 
identification number, the researchers found the industry they were 
employed in.

After executives, managers and financial professionals, the next largest 
groups in the top 0.1 percent of earners was lawyers with 6.2 percent 
and real estate professionals at 4.7 percent. Media and sports figures, 
who are often assumed to represent a large portion of very high-income 
earners, collectively made up only 3 percent.

“Basically, executives represent a much bigger share of the top incomes 
than a lot of people had thought,” said Bakija, a professor at Williams 
College, who with his co-authors is continuing the research. “Before, we 
just didn’t know who these people were.”

Acceptable greed

Defenders of executive pay argue, among other things, that the rising 
compensation is deserved because firms are larger today. Moreover, this 
group says, more packages today are based on stock and options, which 
pay more when the chief executive is successful.

Critics, on other hand, argue that executive salaries have jumped 
because corporate boards were simply too generous, or more broadly, 
because greed became more socially acceptable.

Again, in settling these arguments, economists were hampered by a lack 
of data, particularly any that might give some historical perspective.

It wasn’t until economists Carola Frydman from MIT’s Sloan School of 
Management and Raven E. Molloy of the Federal Reserve collected and 
analyzed data going back to 1936 — an exhaustive task because of the 
lack of computerized records going that far — that the longer-term 
trends became clear.

What the research showed is that while executive pay at the largest U.S. 
companies was relatively flat in the ’50s and ’60s, it began a rapid 
ascent sometime in the ’70s.

As it happens, this was about the same time that income inequality began 
to widen in the United States, according to the Saez figures.

More importantly, however, the finding that executive pay was flat in 
the ’50s and ’60s, when firms were growing, appears to contradict the 
idea that executive pay should naturally rise when companies grow.

This is a “challenge for the market story,” Frydman said.

So what happened since the ’70s that has sent executive pay upward?

While no company over this period of time — from the 1970s to today — 
can be considered completely typical, Dean Foods offers a better 
comparison than most because fundamentally it hasn’t changed.

The dairy business is still the root of the company; it was on the 
Fortune 500 by the late ’70s and remains there today. It grew then and 
more recently through acquisition.

Moreover, both chief executives — Douglas and Engles — could boast 
records of growing the company and profits.

 From 1970 to 1979, while Douglas was the chief executive, sales at Dean 
Foods tripled and profits increased tenfold, to $9.8 million, according 
to company records. Similarly, from 2000 to 2009, sales at what would be 
Dean Foods had roughly doubled, and so had profits, to $228 million. 
(Engles became chief executive after the company he led bought Dean 
Foods in 2001 and adopted its name.)

Yet there are vast differences in the way the two men were paid, even 
when you adjust for the effects of inflation.

In the late 70s — 1977, 1978 and 1979 — Douglas made about $1 million 
annually in today’s dollars. The largest part of that was a salary; some 
came from a long-term incentive based on the stock price that would not 
mature until he retired.

By contrast, in the late 2000s — 2007, 2008 and 2009 — Engles averaged 
$10.5 million annually, most of it in stock and options awards and other 
incentive pay, according to proxy statements. After ’09, which was a 
particularly bad year, Engles’s compensation dropped to $4 million in 
2010. If profits return, so will his higher earnings.

The case of Dean Foods appears to bolster the argument that executive 
compensation moves with company size: The profits for Dean Foods in 2009 
were roughly 10 times what they were in 1979, adjusted for constant 
dollars. Engles’s compensation has averaged 10 times that of Douglas.

“It’s a different company today,” company spokesman Jamaison Schuler 
said. He declined to comment further.

But some economists have offered an alternative, difficult-to-quantify 
explanation: that the social norms that once reined in executive pay 
have disappeared.

This new attitude, according to this view, was reflected in epigrammatic 
form by the 1987 movie “Wall Street,” which made famous the phrase 
“greed, for lack of a better word, is good.” Americans were growing more 
comfortable with some extremes in pay. Payoffs for the stars on Wall 
Street, in the movies and in pro sports were rising.

But back in the ’70s, something was holding executive salaries back.

Harold Geneen, the president of ITT, then one of the nation’s largest 
companies, told Forbes in 1975 that while he might be worth six times as 
much to the company as he was making, he hadn’t sought a raise.

“No one moved up there, and I didn’t dare do it alone,” he explained.

Over at Dean Foods, Kenneth Douglas was likewise resistant to making 
more. Most years, board members at Dean Foods wanted to give Douglas a 
raise. But more than once, Douglas, a former FBI agent who literally 
married the girl next door, refused.

“He would object to the pay we gave him sometimes — not because he 
thought it was too little; he thought it was too much,” said Alexander 
J. Vogl, a members of the Dean Foods board at the time and the chair of 
its compensation committee. “He was afraid it would be bad for morale, 
him getting a big bump like that.”

“He believed the reward went to the shareholders, not to any one man,” 
said John P. Frazee, another former board member. “Today we get cults of 
personality around the CEO, but then there was not a cult of personality.”

Outside one of the Dean Foods dairies recently, the workers at the plant 
for the most part only rolled their eyes when asked about Engles’s 
salary. But they spoke admiringly of Douglas.

“People back then thought enough was enough,” said Ron Smith, 63, who 
maintains the machines at the plant.

Some were reluctant to criticize Engles to a reporter. Others defended him.

“You’re king of the hill, and you get paid for that,” said Ray 
Kavanaugh, 61, who operates a filler at the dairy. “He’s worth it if he 
keep the company making money.”

The employees said they only occasionally dwell on Engles’s riches, 
anyway. Their primary focus is on making ends meet, they said.

Joe Bopp, 55, said he has a second job taking care of a cemetery during 
the summer months, mowing the grass and digging graves.

“Twenty-three dollars an hour sounds like a lot of money,” he said. “But 
when you pay $4 a gallon for gas and $3.29 for a gallon of milk, it goes 
away real fast.”

This is the first in an occasional series.

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