I saw a review of this documentary (in the NY TIMES) that criticized
it for simply taking the impact of subliminal advertising for granted.
But it's generally accepted these days that any individual's
preferences, opinions, and choices are affected by how things are
"framed" (the context they are put in). This is much the same as
subliminal advertising.
--
Jim Devine / "As far as the laws of mathematics refer to reality, they
are not certain; and as far as they are certain, they do not refer to
reality." -- Albert Einstein
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