http://www.huffingtonpost.com/2011/10/14/goldman-sachs-for-profit-college_n_997409.html

With Goldman's Foray Into Higher Education, A Predatory Pursuit of 
Students and Revenues
Goldman Sachs For Profit Colleges

Education Management Corp. was already a swiftly growing player in 
the lucrative world of for-profit higher education, with annual 
revenues topping $1 billion, but it had its sights set on industry 
domination. So, five years ago, the Pittsburgh company's 
executives agreed to sell its portfolio of more than 70 colleges 
to a trio of investment partnerships for $3.4 billion, securing 
the needed capital for an aggressive national expansion.

One of the new partners brought an outsized reputation for market 
savvy, deep pockets and a relentless pursuit of profits -- the 
Wall Street goliath, Goldman Sachs.

After the deal closed and Goldman became a partner, employees soon 
noticed a drastic shift in culture. Longtime admissions managers 
were replaced, ushering in an era in which recruiters were 
endlessly hounded by supervisors about hitting weekly enrollment 
targets. The admissions staff nearly tripled, requiring expanded 
floor space to accommodate a sales force of more than 2,600 across 
the country.

Management handed down revamped telemarketing scripts designed to 
prey on poor and uneducated consumers, honing in on their past 
mistakes in life as a ploy to convince them that college would 
solve all their problems, according to conversations with more 
than a dozen current and former Education Management Corp. 
employees over the past two months.

"You'd probe to find a weakness," said Brian Klein, a former 
admissions employee who worked for three years at Argosy 
University Online, one of four major colleges operated by EDMC. 
"You basically take all that failure and all those bad decisions, 
and you spin it around and put it right back in their face as 
guilt, to go to this shitty university and run up all of this debt."

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