In 2008 Barack Obama won Advertising Age’s Marketer of the Year award with 36.1 percent of the votes of the nation’s hucksters. . Running against a tarnished brand B (McCain got 4.5 percent in the same competition), Obama was able to coast to victory with vaporous promises about change. Now, four years later, the advertising campaign for his re-election faces a number of obstacles, not the least of which is the depressed economy that is becoming harder to pin on the Bush administration.
full: http://louisproyect.wordpress.com/2012/06/12/the-rebranding-of-barack-obama/ _______________________________________________ pen-l mailing list [email protected] https://lists.csuchico.edu/mailman/listinfo/pen-l
