http://nymag.com/news/features/money-brain-2012-7/
The Money-Empathy Gap
New research suggests that more money makes people act less human. 
Or at least less humane.

     By Lisa Miller
     Published Jul 1, 2012

In a windowless room on the University of California, Berkeley, 
campus, two undergrads are playing a Monopoly game that one of 
them has no chance of winning. A team of psychologists has rigged 
it so that skill, brains, savvy, and luck—those ingredients that 
ineffably combine to create success in games as in life—have been 
made immaterial. Here, the only thing that matters is money.

One of the players, a brown-haired guy in a striped T-shirt, has 
been made “rich.” He got $2,000 from the Monopoly bank at the 
start of the game and receives $200 each time he passes Go. The 
second player, a chubby young man in glasses, is comparatively 
impoverished. He was given $1,000 at the start and collects $100 
for passing Go. T-Shirt can roll two dice, but Glasses can only 
roll one, limiting how fast he can advance. The students play for 
fifteen minutes under the watchful eye of two video cameras, while 
down the hall in another windowless room, the researchers huddle 
around a computer screen, later recording in a giant spreadsheet 
the subjects’ every facial twitch and hand gesture.

T-Shirt isn’t just winning; he’s crushing Glasses. Initially, he 
reacted to the inequality between him and his opponent with a 
series of smirks, an acknowledgment, perhaps, of the inherent 
awkwardness of the situation. “Hey,” his expression seemed to say, 
“this is weird and unfair, but whatever.” Soon, though, as he 
whizzes around the board, purchasing properties and collecting 
rent, whatever discomfort he feels seems to dissipate. He’s a 
skinny kid, but he balloons in size, spreading his limbs toward 
the far ends of the table. He smacks his playing piece (in the 
experiment, the wealthy player gets the Rolls-Royce) as he makes 
the circuit—smack, smack, smack—­ending his turns with a 
board-shuddering bang! Four minutes in, he picks up Glasses’s 
piece, the little elf shoe, and moves it for him. As the game 
nears its finish, T-Shirt moves his Rolls faster. The taunting is 
over now: He’s all efficiency. He refuses to meet Glasses’s gaze. 
His expression is stone cold as he takes the loser’s cash.

For a long time, primatologists have known that chimpanzees will 
act out ­social dominance with a special ferociousness, slapping 
hands, stamping feet, or “charging back and forth and dragging 
huge branches,” as Jane Goodall once wrote. And sociologists and 
anthropologists have explored the effects of hierarchy in tribes 
and groups. But psychology has only recently begun seriously 
investigating how having money, that major marker of status in the 
modern world, ­affects psychosocial behavior in the species Homo 
sapiens. By making real people temporarily very affluent, without 
regard to their actual economic circumstances and within the 
controlled environment of a psych lab, the Berkeley researchers 
aim to demonstrate the potency of that one variable. “Putting 
someone in a role where they’re more privileged and have more 
power in a game makes them behave like people who actually do have 
more power, more money, and more status,” says Paul Piff, the 
psychologist who designed the experiment. The Monopoly results, 
based on a year of watching inequitable games between pairs like 
Glasses and T-Shirt, have not yet been ­released. But Piff 
believes that they will support and amplify his previous 
provocative research.

Earlier this year, Piff, who is 30, published a paper in the 
Proceedings of the National Academy of Sciences that made him 
semi-famous. Titled “Higher Social Class Predicts Increased 
Unethical Behavior,” it showed through quizzes, online games, 
questionnaires, in-lab manipulations, and field studies that 
living high on the socioeconomic ladder can, colloquially 
speaking, dehumanize people. It can make them less ethical, more 
selfish, more insular, and less compassionate than other people. 
It can make them more likely, as Piff demonstrated in one of his 
experiments, to take candy from a bowl of sweets designated for 
children. “While having money doesn’t necessarily make anybody 
anything,” Piff says, “the rich are way more likely to prioritize 
their own self-interests above the interests of other people. It 
makes them more likely to exhibit characteristics that we would 
stereotypically associate with, say, assholes.”

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