If Netflix summons up the image of a brick-and-mortar movie theater, it would be the Cineplex in a suburban shopping mall playing the latest Adam Sandler and Bruce Willis movies with a small box of oversalted popcorn sold for $5 at the concession stand. Vyer Films, which also streams movies to your computer, would be more like an art house near a good university featuring a Satyajit Ray revival and serving exquisitely delicious espresso for 50 cents a cup.
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