<http://www.nytimes.com/2013/07/06/opinion/the-legacy-of-the-boomer-boss.html>

July 5, 2013
The Legacy of the Boomer Boss
By GAR ALPEROVITZ

COLLEGE PARK, Md. — OVER the next decade millions of business owners
born during the baby boom will retire. Many, with no obvious
succession strategy, will simply sell their companies, the backbone of
Main Street economies across the country, to large corporations. All
too often the result will be consolidations, plant closures and lost
jobs for the people who helped build and sustain their companies for
decades.

The boomers should think again: selling to their employees is often a
far better way to go — for both moral and economic reasons.

Take New Belgium Brewing, based in Fort Collins, Colo., which its
chief executive and co-founder, Kim Jordan, sold late last year to its
400-plus employees through what’s called an employee stock ownership
plan. “There are few times in life where you get to make choices that
will have multigenerational impact,” she said. “This is one of those
times.”

An ESOP works like this: a company sets up a trust on behalf of the
employees, into which it directs a portion of its profits. The trust
uses that money to buy the owners’ shares, either all at once or over
time. To ease the burden of such a large purchase, the employees,
through the trust, can buy the company by borrowing against future
earnings, with zero upfront costs.

For many owners, the decision isn’t just about securing a legacy. It
is a relatively easy one to make on financial grounds, too. If the
owner sells more than 30 percent of the company to the employees, all
capital gains taxes are deferred, provided that the proceeds are
invested in American companies.

This is hardly a new idea: more than 10,000 firms with ESOP’s now
operate successfully, in virtually every sector. Indeed, three million
more individuals are now worker-owners of their own businesses than
are members of unions in the private sector. They include well-known
companies like W. L. Gore & Associates, the maker of Gore-Tex, and the
school-picture company Life-Touch, as well as countless smaller
companies, some even organized as traditional co-ops.

Most employee-ownership plans are not the result of boomer-age
retirements, at least not yet. But that could change soon. Martin
Staubus, a consultant for the Rady School of Management, at the
University of California, San Diego, estimates that every year 150,000
to 300,000 businesses owned at least in part by boomers become
candidates for employee takeovers as their owners hit retirement age.
That means that over the next 15 years retiring boomers could help
create two to four million new worker-owned businesses nationwide.

Worker ownership is not without difficulties, whether it is the result
of an owner’s retiring or some other event. The selling price and
continuing value of the firm, for instance, depend on an independent
fair-market valuation of the company. This can fluctuate depending on
the state of the economy, potentially playing havoc with employee
wealth.

Tax benefits provided to help transfer ownership have also sometimes
been misused. And ESOP’s involving large companies can be
mind-bogglingly complex. But for smaller, privately owned companies,
the challenges are typically well known and easily overcome.

And while there is in theory some tension about the idea of
worker-owners and worker representation through unions, many labor
organizations are by now well versed in negotiating potential
conflicts — indeed, the United Steelworkers recently decided to
actively promote unionized co-op worker-ownership efforts.

Meanwhile, companies in which employees have a direct ownership stake
commonly report higher productivity, profits and pension and other
benefits than comparable private firms in the same sector — especially
when attention is paid to training workers in self-management.

The truly interesting challenge, however, is to retiring boomers.
Selling to employees is harder than selling to an established
corporation or private equity company. Not everyone will feel the
excitement of a Kim Jordan, whose decision to sell to New Belgium’s
workers was greeted with cheers from employees. “We bought it,” they
boasted in a news release. “The whole shebang.”

Still, choosing to create a more lasting legacy than letting some
large corporation take over one’s life work has a certain quiet appeal
— especially when it is rewarded with tax benefits.

Gar Alperovitz, a professor of political economy at the University of
Maryland and a founder of the Democracy Collaborative, is the author
of “What Then Must We Do?: Straight Talk about the Next American
Revolution.”
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