In the 1950s pop culture was obsessed with multiple personality 
disorder, an illness that was often confused with schizophrenia. Someone 
who had multiple personalities was “schizoid”; in other words they were 
split into two or more identities (the term schizo is Greek for split). 
For example, the film “The Three Faces of Eve” starred Joanne Woodward 
as a woman with three personalities. You can see the specific amalgam 
between the two diseases in Alfred Hitchcock’s “Psycho” where Anthony 
Newman was himself as well as his dead mom.

full: http://louisproyect.org/2013/07/07/the-isos-multiple-personalities/
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