Mike O'Malley at the excellent and always informative Aporetic blog on the
history of gendered discourse about money:
http://theaporetic.com/?p=4800
----------------------snip
res­i­dent Obama is con­sid­er­ing appoint­ing, among oth­ers, Janet Yellen
as chair­man of the Fed­eral reserve. Pre­dictably, oppo­nents and
pro­po­nents both take her gen­der into con­sid­er­a­tion: she’d be the
first female head of the cen­tral bank.

Yellen’s sup­port­ers think hav­ing a woman as chair would amount to a
break­through for gen­der equal­ity, but oppo­nents have wor­ried about
“the Female Dol­lar.” Have we entered, asks the *New York Sun,* “the era of
the gender-backed
dol­lar?<http://www.nysun.com/editorials/the-female-dollar/88357/> The
*Wall Street Jour­nal* quotes this lan­guage in its edi­to­r­ial
denounc­ing
<http://nymag.com/daily/intelligencer/2013/07/fear-of-a-female-fed-chief.html>the
fact that Yellen’s “cause has been taken up by the lib­eral diver­sity
police as a gen­der issue ”

My book *Face Value* looks at the way race talk informs money talk, but
I could just have eas­ily looked at how gen­dered lan­guage fil­ters into
money debates.

In Amer­i­can his­tory gold and sil­ver are usu­ally referred to as “hard”
money, paper as “soft” money. Need I say more? Hard money is held to have
good char­ac­ter, and to be the devoted com­pan­ion of the higher races,
hard money is on board the war­ships of impe­ri­al­ism, while its
sub­jects, or vic­tims, use flimsy paper.

The Civil War was financed by print­ing legal ten­der paper money, the
famous green­backs. Fol­low­ing the war, Amer­i­cans split over what to do
with these paper dol­lars. These argu­ments were never sim­ply about money;
they always involved ques­tions about social sta­bil­ity and the mean­ing
of difference.

Thomas Nast in par­tic­u­lar loved to char­ac­ter­ize paper money as “the
rag baby,” a grotesque, floppy doll mas­querad­ing as a real child. The
child had par­ents, and in  the pages of *Harper’s Weekly *Nast usu­ally
inverted their gen­der roles, to demon­strate that paper money
emas­cu­lated its supporters.
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