The Chattanooga plant vote is a grim illustration of the old labour movement 
maxim: "The workers don't need a union to go backwards; they can do that by 
themselves" - the typical outcome in conditions of labour surplus rather than 
labour shortage. But the VW setback was extraordinary in that, even with the 
open support of management, the union was unable to overcome the fear of job 
loss gripping the working class in the US and other developed capitalist 
economies - MG

UAW's failure to sway VW workers clouds future
By Robert Wright in New York
Financial Times
February 16 2014

In the months leading up to last week’s vote on union recognition at 
Volkswagen’s Chattanooga factory in Tennessee, officials of the United Auto 
Workers’ union went out of their way to sound calm and measured. Bob King, the 
union’s president, regularly spoke approvingly about the company’s commitment 
to workers’ right and strong business record.

But there was no disguising how nerve-racking the vote was for senior 
officials, who many observers suspected were concerned about the solidity of 
its support at the plant.

The ballot was “a matter of life and death” for the union, Nelson Lichtenstein, 
director of the centre for the study of work, labour and democracy at the 
University of California, Santa Barbara, told the Financial Times in October. 
If the union could not organise workers in such non-unionised, foreign-owned 
factories – which account for a growing number of jobs in the US car industry – 
the industry would have effectively a “non-union pay structure”, Prof 
Lichtenstein said.

The question for Mr King and the UAW is whether, after workers at the 
Chattanooga plantvoted 53 to 47 per cent against union representation, the 
union’s role is fated to dwindle.

In the defeat’s immediate aftermath, union officials criticised the 
interference from outside conservative lobbyists and politicians in the vote. 
But the longer-term issue for the union may be a practical one: it was unable 
to persuade workers that they would be better off with union membership than 
without.

Dennis Williams, the UAW’s secretary-treasurer, said after the vote that the 
union was “outraged” by the interference from politicians and lobby groups but 
proud of the workers who had been “brave” and stood up to the “tremendous 
pressure”.

“We hope this will start a larger discussion about workers’ right to organise,” 
he said.

The ideological aspects of the struggle have certainly been eye-catching. The 
UAW extolled the virtues of Volkswagen’s continental European-style way of 
dealing with workers through unions and their representatives on works 
councils, which make workplace decisions jointly with management. The UAW’s 
opponents stressed its links to political decisions that were unpopular in the 
conservative south, such as the Obama administration’s bailout of General 
Motors, Chrysler and other parts of the domestically-owned auto industry.

The Center for Worker Freedom – funded by Grover Norquist, the anti-tax 
campaigner – posted adverts near the Chattanooga factory bearing the United 
Auto Workers’ name with the word “auto” crossed out and replaced with “Obama”. 
The UAW may yet challenge the ballot results based on complaints about such 
outsiders’ campaigns.

However, both pro and anti-union workers at the Chattanooga plant consistently 
stressed practical rather than ideological factors as their reasons to support 
or oppose unionisation.

In that regard, the critical intervention may have been that by Bob Corker, the 
junior US senator from Tennessee, who last Wednesday claimed that Volkswagen’s 
management would allocate badly needed work on a new sport utility vehicle to 
Chattanooga only if workers rejected unionisation. The company denied its 
decision on where to build the SUV would depend on the union vote. Indeed, 
managers at the plant have privately complained VW’s German management might 
deny the plant the work if it failed to adopt some form of worker 
representation.

Mr Corker said after Friday’s vote he was “thrilled” for the VW employees.

Mr Corker’s claim had the power to change workers’ minds precisely because work 
levels at the factory are among the workers’ biggest concerns. The plant builds 
only the Passat midsize car, for which demand has been declining. Workers at 
the plant tend to cite the need to win new work for the plant as an issue than 
pay – which is high for the area – or management behaviour, about which few 
have specific complaints.

“The threats against the workers were what shifted things,” Mr King said.

However, while specific local factors may have hampered the UAW’s efforts in 
Chattanooga, many observers believe local factors at other non-unionised auto 
plants could be still less favourable.

Jack Nerad, executive editorial director at Kelley Blue Book, the car 
information service, calls the Chattanooga vote a “serious setback” for the 
union, pointing out that the plant’s management maintained a neutral stance on 
the issue.

“The UAW’s attempts to organise other non-union plants in the United States are 
very unlikely to be greeted with as much co-operation from other 
manufacturers,” he says. “This could mark the end to UAW hopes to gain traction 
in these non-union southern state plants.”
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