Foreign Affairs (May/Jun 2015): 136-144.
What Caused Capitalism?: Assessing the Roles of the West and the Rest
by Jeremy Adelman

What Caused Capitalism? Assessing the Roles of the West and the Rest 
Jeremy Adelman The Cambridge History of Capitalism, 2 vols. EDITED BY 
LARRY NEAL AND JEFFREY G. WILLIAMSON. Cambridge University Press, 2014, 
1,205 pp. $260.00.

The Enlightened Economy: An Economic History of Britain, 1700-1850 BY 
JOEL MOKYR. Yale University Press, 2012, 550 pp. $35.00.

Empire of Cotton: A Global History BY SVEN BECKERT. Knopf, 2014, 615 pp. 
$35.00.

Once upon a time, smart people thought the world was flat. As 
globalization took off, economists pointed to spreading market forces 
that allowed consumers to buy similar things for the same prices around 
the world. Others invoked the expansion of liberalism and democracy 
after the Cold War. For a while, it seemed as if the West's political 
and economic ways really had won out. But the euphoric days of flat talk 
now seem like a bygone era, replaced by gloom and anxiety. The economic 
shock of 2008, the United States' political paralysis, Europe's 
financial quagmires, the dashed dreams of the Arab Spring, and the 
specter of competition from illiberal capitalist countries such as China 
have doused enthusiasm about the West's destiny. Once seen as a model 
for "the rest," the West is now in question. Even the erstwhile booster 
Francis Fukuyama has seen the dark, warning in his recent two-volume 
history of political order that the future may not lie with the places 
that brought the world liberalism and democracy in the past. Recent 
bestsellers, such as Daron Acemoglu and James Robinson's Why Nations 
Fail and Thomas Piketty's Capital in the Twentyfirst Century, capture 
the pessimistic Zeitgeist. So does a map produced in 2012 by the 
McKinsey Global Institute, which plots the movement of the world's 
economic center of gravity out of China in the year 1, barely reaching 
Greenland by 1950 (the closest it ever got to New York), and now veering 
back to where it began.

It was only a matter of time before this Sturm und Drang affected the 
genteel world of historians. Since the future seems up for grabs, so is 
the past. Chances are, if a historian's narrative of the European 
miracle and the rise of capitalism is upbeat, the prognosis for the West 
will be good, whereas if the tale is not so triumphal, the forecast will 
be more ominous. A recent spate of books about the history of global 
capitalism gives readers the spectrum. The Cambridge History of 
Capitalism, a two-volume anthology edited by two distinguished economic 
historians, Larry Neal and Jeffrey Williamson, presents readers with a 
window into the deep origins of capitalism. Joel Mokyr's The Enlightened 
Economy explains how capitalism broke free in a remote corner of western 
Europe. And in Empire of Cotton, Sven Beckert, a leading global 
historian, offers a darker story of capitalism, born of worldwide empire 
and violence.

WESTWARD HO!

The conventional narrative of the making of the world economy is 
internalist- that is, that it sprang up organically from within the 
West. The story goes like this: after the Neolithic Revolution, the 
global shift from hunting and gathering to agriculture that occurred 
around 10,000 bc, the various corners of the globe settled into roughly 
similar standards of living. From China to Mexico, the average person 
was more or less equal in height (five feet to five feet six inches) and 
life expectancy (30 to 35 years). Societies differed in their 
engineering feats, forms of rule, and belief systems. But on the 
economic front, they boasted common achievements: advanced metallurgy, 
big walls, and huge pyramids.

If there were tragedies, they entailed plagues and blights more than 
man-made catastrophes. This is not to say that the Mongol conquest of 
Baghdad in 1258 was polite; of the city's one million people, more than 
200,000 were killed, and the Tigris is said to have run red with blood. 
But horrific episodes such as this did not determine social well-being, 
measured as income per person over the long run. That figure remained 
remarkably constant until about 1500. In this sense, the world was flat. 
About this portrait, there is consensus.

Where there is debate is over what came next. Some say that groups of 
Europeans, especially northern Protestants, began to be rewarded for the 
improved productivity that stemmed from their individualistic habits. 
Others argue that Europeans stumbled on the right balance of good 
governance and benevolent self-interest. Either way, late-medieval 
Europeans found the formula for success, banked on it, and turned it 
into what, by the nineteenth century, would be known as capitalism.

Internalists argue that capitalism was born European, or more 
specifically British, and then became global. A system of interconnected 
parts and peoples, it radiated out from a few original hot spots and 
over time replaced the "isms" it encountered elsewhere. "Replace" is 
actually a bland way of putting it. Champions of capitalism would say 
"liberate." Marxists would call it a "conquest." But the story line is 
the same: Europe exported its invention to the rest of the world and in 
so doing created globalization.

CAPITALISM RISING

The internalist story remains the most familiar way of explaining the 
breakout from the long post-Neolithic durée. The Cambridge History of 
Capitalism goes so far as to argue that elements of capitalism have 
existed since prehistoric times and were scattered all over the planet; 
the traits of the individual optimizer were sown into our dna. Clay 
tablets recording legal transactions with numbers offer proof of some 
Mesopotamian capitalist plying his wares. Relics of trading centers in 
Central Asia trace the primitive optimizer to the steppes. True, for 
millennia, capitalists were uncoordinated, fragile, and vulnerable. But 
the origins of capitalism go as far back as archeologists have found 
remnants of organized market activity. As Neal explains in his 
introduction, "The current world economy has been a long time in the 
making."

In this rendering, the survival of capitalists is a bit like that of 
early Christians: often in doubt. Just as Christians had to make 
Christendom, imperiled and scattered capitalists had to defeat predatory 
rulers and rentseeking institutions in order to make capitalism. In The 
Cambridge History of Capitalism, it was the Italian city-states that 
first departed from the old order. Although they were vulnerable to 
rivals and tended to favor oligopolies, these polities laid the 
groundwork of institutions and norms that in the fifteenth century would 
pass to mercantile states of the Atlantic-Spain and Portugal- and then 
the Netherlands, France, and England. Freed from a Mediterranean Sea 
crowded with Ottoman fleets and North African corsairs, the Atlantic 
upstarts unleashed themselves on the world's oceans. In the internalist 
account, what was important was getting a virtuous cycle going: creating 
institutions, such as the legal defense of private property, that 
rewarded entrepreneurial behavior and letting this profit seeking 
reinforce those institutions through people abiding by laws and paying 
taxes. The virtuous cycle lifted capitalists from trading with one 
another to coordinating with one another, thus creating a system of 
rules and norms to sustain the returns of profit-seeking pursuits. These 
moneymen put the "ism" in "capitalism."

Then came a second leap forward with the Industrial Revolution and the 
spread of the printed word, which, Neal writes, dissolved the "obstacles 
to imitation." European societies began to emulate one another. From 
pockets of accumulation and ingenuity emerged coordinated and, 
eventually, integrated processes. Coal, timber, draperies, and flatware 
filled European trade routes.

Afterward, according to this story, capitalism went global, as European 
actors and institutions fanned out to join forces with the huddled 
capitalists in Asia, Africa, and Latin America from the seventeenth to 
the nineteenth century. But here's the rub: beyond Europe, capitalism 
had weaker domestic roots, and so it yielded more conflict and tension 
in the periphery than in the heartland. Local societies resisted change 
and resented being viewed as backward, condemned as hewers of wood and 
drawers of water. The globalization of European capitalism has been an 
uneven and bitter process. Only a few in the periphery, such as Japan, 
got the mimicry right; these exceptions help confirm the norm that 
capitalism is best built from the inside out.

FROM SCIENCE TO WEALTH

There are other ways of explaining how capitalism started in Europe and 
diffused. Mokyr, for instance, has championed the view that capitalism 
owes its existence to the cognitive, cultural, and intellectual 
breakthrough that came about as the scientific revolution swept Europe 
in the seventeenth and eighteenth centuries. More than any other 
scholar, he has connected the shifting attitudes to and uses of 
technology to economic change, crediting the rise of capitalism to an 
alliance of engineers and investors, tinkerers and moneymen. When those 
people finally joined forces in the middle of the eighteenth century, 
the obstacles to growth came crumbling down. In The Enlightened Economy, 
Mokyr goes further:

A successful economy . . . needs not only rules that determine how the 
economic game is played, it needs rules to change the rules if necessary 
in a way that is as costless as possible. In other words, it needs 
meta-institutions that change the institutions, and whose changes will 
be accepted even by those who stand to lose from these changes. 
Institutions did not change just because it was efficient for them to do 
so. They changed because key peoples' ideas and beliefs that supported 
them changed.

This is a lot of entangled change and rules, and it's not easy to sort 
out the causality. The key to Mokyr 's internalist argument is the 
emergence of what he calls "useful knowledge," which translated science 
into production. The process was far from simple. The Enlightened 
Economy charts the often imperceptible steps that rewarded intellectual 
innovators and aligned them with impresarios, to create circles of 
"fabricants" and "savants." "Interaction" is a key word in Mokyr's 
vocabulary; it's what conjugates curiosity and greed, ambition and 
altruism. The big breakout came with the Enlightenment, which gave birth 
to rational thought, the modern concept of good government, and 
scientific insights into what produced more wealth. After that, there 
was no looking back.

Internalist histories vary a lot. There are materialists, who see people 
responding to incentives and opportunities to pool their money. There 
are institutionalists, who insist on the primacy of property rights and 
constitutional constraints on greedy rulers. And there are idealists, 
who spotlight Europe's intellectual breakthroughs. Some combine 
elements. But internalist narratives also share a lot. Internalists 
argue that Europe's breakout was autopoietic-that is, that the causes 
can be found within the system itself, one capable of maintaining and 
reproducing success without depending on outside forces. In general, the 
internalist story is also a cheery one. It focuses on what went right, 
fits with a rise-of-the-West narrative, and tends to be confident of 
capitalism's durability. If the rest poses a threat, this is mainly 
because the rest seethes over lagging behind the West.

There are a couple of problems with this kind of history. The first is 
that what passes for capitalist behavior is so broad that it's no wonder 
one can find proof of Homo economicus from time immemorial. Charting the 
rise of capitalism can be like tracking the hedge fund manager from the 
hominids who marched out of Africa. Some internalist narratives rely so 
much on the capitalist as the maker of the system that they define the 
hero of the story in such a way that he is either unrecognizable to 
historians who see more in human behavior than material self-interest or 
so generic that he is hard to separate from the crowd.

The other problem involves the scale of analysis. "Britain," "Europe," 
and "the West" are notoriously imprecise and anachronistic terms. Why 
some citystates and not others? Why not Spain but France? Empires seem 
to drop out of Mokyr's story. When they do creep in, they play the role 
of agents nonprovocateurs, promoting greed of the wrong sort: Spain 
throttled capitalism because it acquired Aztec gold and then got 
conquistadors hooked on precious metals and not profits, and the United 
Kingdom acquired an empire in a fit of absent-mindedness-and that empire 
was merely an extension of the more important domestic market.

As for explaining the fate of the followers, the lesson of internalist 
theories has been "Replicate!" Catch up by copying. Borrow the script. 
Free markets; protect private property. But the problem has always been 
that the nature of catching up makes copying impossible. As the 
Russian-born economic historian Alexander Gerschenkron noted, "In 
several very important respects the development of a backward country 
may, by the very virtue of its backwardness, tend to differ 
fundamentally from that of an advanced country." Finally, as a new crop 
of global historians has been showing, it is not so easy to isolate the 
United Kingdom, Europe, or the West from the rest. When it comes to 
privileged internalist variables, such as scientific knowledge or the 
Enlightenment, a growing chorus of scholars is finding that West-rest 
interactions set the stage for the workings of impresarios, engineers, 
and philosophers. So what role did the rest play in the rise of the West?

THE ROLE OF THE REST

The internalist narrative has long been shadowed by an externalist 
rival, which sees Europe's leap forward as dependent on relations with 
places beyond Europe. Externalists summon a different battery of action 
verbs. Instead of "coordinating" or "interacting," the system favored 
"exploiting" and "submitting." The most recent externalist explanation 
of capitalism is Beckert's Empire of Cotton. The book is a triple 
threat: it insists that the Industrial Revolution would never have 
happened without external trade, that the rise of industrialism and 
factory labor would never have transpired without the spread of slave 
labor, and that cotton was a commodity that made an empire and thus the 
world economy. In other words, capitalism was born global because it 
required an empire to buoy it.

As is the case with Piketty's datafueled bestseller, Empire of Cotton is 
modest only in style. A Harvard historian known for his legendary 
undergraduate course on the history of American capitalism, Beckert last 
wrote a penetrating history of the New York bourgeoisie in the Gilded 
Age, The Monied Metropolis, which described the immense concentration of 
power in a short period of time as the United States transformed from an 
agrarian society into an urban, cosmopolitan one. His newest book gives 
readers the global picture of which New York was a part. Collectively, 
historians have drawn up a shopping list of causal commodities. Sugar 
was once seen as the driver of the early modern triangle trade. Kenneth 
Pomeranz made coal famous, arguing in The Great Divergence that Europe 
succeeded because British mines were close to start-up factories, 
whereas China lagged behind because bituminous deposits there were out 
of reach. David Landes, in The Unbound Prometheus, made even the humble 
vat of grease a hidden hero of the Industrial Revolution. For Beckert, 
the globalizer is cotton.

In 1858, James Henry Hammond, a South Carolina planter-senator, 
thundered on the floor of the Senate, "Cotton is king." But cotton was 
not always king in the Atlantic world. For long stretches, it was a mere 
pawn. Where it was king was in India. At the start of Beckert's epic 
tale, in the early eighteenth century, India provided coveted muslins 
and calicoes for European markets. Its cotton was grown by peasants, 
along with their food crops, with enough supply to sustain an export 
boom until the nineteenth century. Europe was a growing, but fringe, market.

So how did India and Europe trade places as the center of the cotton 
industry? The key lies in the nature of the Atlantic trade. Beckert 
locates the preindustrial origins of that trade in what he calls "war 
capitalism." By this, he means the use of state power to wage war on 
rivals for markets and possessions and to shove native peoples off their 
land in the Americas and Africa. While Native Americans were 
dispossessed, Africans were shipped-about 12 million of them-from one 
side of the Atlantic to the other. Once American land, African labor, 
and European capital were bonded together on the cotton plantation, a 
new source of cotton could finally outmuscle the peasant household on 
the Indian subcontinent. It was not internalist factors, such as local 
property rights or useful knowledge, that punched through the capitalist 
transformation; "a wave of expropriation of labor and land characterized 
this moment, testifying to capitalism's illiberal origins," Beckert argues.

But this was not all. Manufacturers in Europe needed to keep out their 
Indian competitors and create new markets. Various kinds of 
protectionist policies came to the rescue, Beckert writes, "testifying . 
. . to the enormous importance of the state to the 'great divergence'" 
between industrializers and those that trailed behind. On the eve of the 
American Revolution, the British Parliament decreed that cotton cloth 
for sale at home could come only from cloth made in the United Kingdom. 
Other European governments did the same.

Even protectionism was not enough. Because European domestic markets 
alone could not sustain expanding factories, an export boom had to be 
manufactured. Europeans gave clothes to African traders in return for 
captives, pressured newly independent countries in Latin America to 
throw open their markets, and eventually introduced cheap, milled 
textiles to the bottom end of the Indian market. Thus subverted, Indian 
peasants became estate sharecroppers producing raw cotton for export to 
British mills. After the American Civil War, King Cotton fell on hard 
times, because Brazilian, Egyptian, and Indian estates could hire 
displaced peasants more cheaply than freed slaves. Once the traditional 
bond between peasants and land had been severed in Africa, Asia, and the 
Americas, cotton merchants were free to exploit the land as they saw 
fit. Beckert writes that from 1860 to 1920, 55 million acres of land in 
those regions were plowed for cotton. According to some estimates, by 
1905, 15 million people made a living by growing cotton-about one 
percent of the world's population.

The cotton industry became so competitive that it attracted arrivistes. 
Japan, for example, replaced its imported textiles from British India 
and the United States with raw cotton from Korea in the early twentieth 
century and so became a new commercial empire in its own right. Belgium 
and Germany tried the same thing in Africa. Thus was born an imperial 
spasm in the name of free trade. The circle finally closed when India, 
too, tried to replace imports with domestic production and economic 
nationalists lobbied to free the colonial economy from British control. 
In the 1930s, the original textile manufacturers in the United Kingdom 
saw their business go overseas in response to labor costs and 
working-class militants. Mill towns hollowed out. By the 1960s, British 
cotton textile exports had shrunk to a sliver (2.8 percent) of what they 
once were. The American South saw its staple flee to Bangladesh. 
Eventually, Beckert writes, cotton mills in Europe and North America 
were refurbished as "artist studios, industrial-chic condos, or museums."

A narrative as capacious as this threatens to groan under the weight of 
heavy concepts. In fact, Beckert dodges and weaves between the big 
claims and great detail. His portrait of Liverpool, "the epicenter of a 
globespanning empire," puts readers on the wharves and behind the desks 
of the credit peddlers. His description of the American Civil War as "an 
acid test for the entire industrial order" is a brilliant example of how 
global historians might tackle events-as opposed to focusing on 
structures, processes, and networks- because he shows how the crisis of 
the U.S. cotton economy reverberated in Brazil, Egypt, and India. The 
scale of what Beckert has accomplished is astonishing.

Beckert turns the internalist argument on its head. He shows how the 
system started with disparate parts connected through horizontal 
exchanges. He describes how it transformed into integrated, 
hierarchical, and centralized structures-which laid the foundations for 
the Industrial Revolution and the beginnings of the great divergence 
between the West and the rest. Beckert's cotton empire more than 
defrocks the internalists' happy narrative of the West's self-made 
capitalist man. The rise of capitalism needed the rest, and getting the 
rest in line required coercion, violence, and the other instruments of 
imperialism. Cotton, "the fabric of our lives," as the jingle goes, 
remained an empire because it, like the capitalist system it produced, 
depended on the subjugation of some for the benefit of others.

IMPERIAL DISCONTENTS

Like the heroic capitalist rising and spreading his wings in the 
internalist narrative, the distinctly unheroic empire in the externalist 
narrative functions as the machine that made itself. This raises all the 
same problems of circularity: empire becomes the cause and the effect of 
capitalism. It also raises problems of how to join inequality and 
integration, both of which lie at the heart of Beckert's book. Contrary 
to the externalist precept, coercion need not be the only binding force 
when power relations are asymmetric; global domination is not 
necessarily inherent to capitalism. Maybe it is because the English 
language lacks the right terms to describe a global order of uneven and 
asymmetric parts that externalists resort to shortcuts such as "empire" 
or "hegemony." Internalists, by contrast, offer a vocabulary that 
accents choices and strategies, such as "creating opportunities" and 
"maximizing returns."

Most historians side with a single narrative, captive to stories of 
capitalism as either liberating or satanic, springing from below or 
imposed from above. In order to plumb the past of global capitalism, 
however, they need a stock of global narratives that get beyond the 
dichotomies of force or free will, external or internal agents. To 
explain why some parts of the world struggled, one should not have to 
choose between externalist theories, which rely on global injustices, 
and internalist ones, which invoke local constraints.

Indeed, it's the interaction of the local and the global that makes 
breakouts so difficult-or creates the opportunity to escape. In between 
these scales are complex layers of policies and practices that defy 
either-or explanations. In 1521, the year the Spanish defeated the Aztec 
empire and laid claim to the wealth of the New World, few would have 
predicted that England would be an engine of progress two centuries 
later; even the English would have bet on Spain or the Ottoman Empire, 
which is why they were so committed to piracy and predation. Likewise, 
in 1989, as the Berlin Wall fell and Chinese tanks mowed through 
Tiananmen Square, "Made in China" was a rare sight. Who would have 
imagined double-digit growth from Maoist capitalism? Historians have 
trouble explaining success stories in places that were thought to lack 
the right ingredients. The same goes for the flops. In 1914, Argentina 
ranked among the wealthiest capitalist societies on the planet. Not only 
did no one predict its slow meltdown, but millions bet on Argentine 
success. To find clues to success or failure, then, historians should 
look not at either the world market or local initiatives but at the 
forces that combine them.

Alternative narratives may have to come from beyond the heartland of 
capitalism itself, the home of classical fables of modernization. In the 
nineteenth century, many liberals outside Europe struggled to find a 
different path, because copying the West was a hopeless pursuit. Since 
they could not claim histories of capitalism as their own but still 
believed in the credos of liberalism, they tried to think beyond the 
binary choice of coercion or free will. Juan Bautista Alberdi, the 
father of Argentina's 1853 constitution and a native of the country's 
cotton province of Tucumán, was devoted to free trade and opening up 
frontier lands for the production of commodities. Like many global 
liberals, he insisted that governments did not have to resort to 
coercion to integrate supply chains. Alberdi was a fierce critic of 
using war as a means to modernize, and he blasted Argentine and 
Brazilian elites for colluding during the Paraguayan War of 1864-70, the 
South American echo of the American Civil War. His work represents but 
one example of capitalist endeavors that were neither carbon-copied nor 
made out of the barrel of a gun.

The dichotomy between internalists and externalists is harmful because 
it creates a pressure to rely on just one of their heroic and unheroic 
duelers to explain capitalist development. In fact, the payoff from 
global history comes from thinking about capitalism in multiple ways and 
on multiple scales. Surely, the travails of the rest serve as a reminder 
that the isms of the West are neither as inevitable nor as durable as 
their chroniclers or critics believe.
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