"Risk and Capitalist Power: Conceptual Tools for Studying the Political 
Economy of Hollywood"
by James McMahon
The Political Economy of Communication 3 (2): 28-54.

ABSTRACT:In this article, the structure of Hollywood film distribution 
will be analyzed through the lens of risk. In both its technical and 
conceptual senses, risk is relevant to the study of Hollywood’s dominant 
firms. In the interest of lowering risk, the business interests of 
Hollywood look to predetermine how new films will function in an already 
instituted order of cinema, which includes the creativity of filmmakers 
and the habits of moviegoers. This presentation of risk will explain 
why, for the political economy of Hollywood, the social world of cinema 
is an instrumental order. While risk is specifically about the size and 
pattern of future earnings, it is also an indirect prediction about the 
stability of the social conditions that would help translate potential 
earnings into an actual stream. The social world of cinema has a bearing 
on the Hollywood film business’s degree of confidence, which refers to 
the ability of capitalists to make predictions about future earnings.

FULL TEXT: http://bnarchives.yorku.ca/468/

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Jonathan Nitzan
Political Science || Social and Political Thought
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