From:
http://yahoo.businessweek.com/magazine/content/05_50/b3963401.htm

Well I guess there is no need to worry: the "invible hand" will take care
of global warming all by itself.

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A surprising number of companies in old industries such as oil and
materials as well as high tech are preparing for this profoundly altered
world. They are moving swiftly to measure and slash their greenhouse gas
emissions. And they are doing it despite the Bush Administration's
opposition to mandatory curbs.

This change isn't being driven by any sudden boardroom conversion to
environmentalism. It's all about hard-nosed business calculations. "If we
stonewall this thing to five years out, all of a sudden the cost to us and
ultimately to our consumers can be gigantic," warns Rogers, who will
manage 20 coal-fired power plants if Cinergy's pending merger with Duke
Energy is completed next year.

One new twist in the whole discussion of global warming is the arrival of
a corps of sharp-penciled financiers. Bankers, insurers, and institutional
investors have begun to tally the trillions of dollars in financial risks
that climate change poses. They are now demanding that companies in which
they hold stakes (or insure) add up risks related to climate change and
alter their business plans accordingly. For utilities like Cinergy that
could mean switching billions in planned investments from the usual
coal-fired power plants to new, cleaner facilities.

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--raghu.

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