Gar,

       You've put in a lot of work on this but I hate your sub-title.
"Hey, we've got global warming, the Greenland ice cap is melting, but
don't worry, we can take care of it with no cost or inconvenience to
people, and business profits will go UP!"  Well, it is not persuasive
to me -- because the claim hasn't moved people worried about business
profits.

It sounds like the Amory Lovins/Ralph Cavanagh idea that we dare not
ask the public to face "sacrifice."  Their idea is that we can live
just as well or better than before if we just switch to stuff that
doesn't cost more or inconvenience us in the least.  I don't believe
that is possible and fifteen or twenty years of people pushing it has
gotten very little of the good stuff adopted.

       It is like telling energy corporations -- with examples and
calculations -- that their profits will go up if they do this, this,
or this.  And after Lovins has told them, and told them, and told
them, they don't do anything.  Makes you wonder why they are so
stupid, or, just maybe, the pitch is wrong.



Gene Coyle



On Jul 26, 2006, at 11:05 AM, Gar Lipow wrote:

The following web site is essentially  an on-line book  proposal for
my new  book "Cooling It! No Hair Shirt Solutions to  Global Warming".

It demolishes the myth the global warming is a techical rather than
political  problem by demonstrating that technologies we have now can
completely replace  fossil fuels at a comparable market  price.

http://www.nohairshirts.com/

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