Fads are just fads in any academic area. They aren't designed to get people thinking in any ways different enough to threaten the existing paradigm.
In fact, I'd argue that fads (queery theory included) exist primarily to translate areas of potentially dangerous thought in the wider society and put them safely in the academic zoo with the right label on the cage. The people caught up in these fads may or may not recognize it as such, but there is also a very heavy predisposition to survey new parts of the reservation to create new hiring fields. While not directly on top of academic military matters, I know enough people who are to suspect that the same holds true for them. ML
