I just plotted data from pollingreport.com on the question:

"Right now, do you think that economic conditions in the country as a
whole are getting better or getting worse?"

http://pollingreport.com/consumer2.htm

from 1/31/1997 to 9/14/2007.  That includes four of the fabulous
1990s.  Still, the (linear) average changes are -.13 for "Better" and
.16 for "Worse," respectively.  The units are percentage points per
(approx.) month.  ("Same" and "Unsure" are trendless, and I ignored
them.)

The peak in optimism (trough in pessimism) measured this way occurred
in January 2004 -- I guess when people realized the Iraq adventure
wouldn't be a cakewalk after all.  From that point on, the linear
trend has slopes (monthly changes) of -.39 (Better) and .38 (Worse),
respectively.  Pretty dramatic.

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