Beyond what can be done in the communities and in private enterprise, there is such little time left that we should have no shame in saturating the media with publicity. And precisely because of this short time, it is imperious to direct the campaign in two directions:
1) Shatter the idea that this is a struggle of the rich against the poor. That requires that we choose very well the faces of the massive communications of the YES, using almost exclusively, workers and small entrepreneurs. Likewise, we have to greatly increase the presence of the government in the media. 2) Stimulate fear. We can use four kinds of fear: i. Fear of loss of jobs. Here it would seem very recommendable to use intensively testimonials of very simple people in precarious situations that might loose their job, or have already lost it because of the non approval of CAFTA. This is also vital to reinforce the idea that this is not a struggle of the rich against the poor. In the same way, it is possible that in some specific regions it would have a great impact to show specific cases of companies that have postponed investments, that have cut shifts or that are considering leaving the country due to the non approval of CAFTA. full: http://www.wola.org/media/memo%20casa%20sanchez_english.pdf
