I've been sitting here trying to checkout my purchases at amazon.com 
for the last 30 minutes now and every time I'm about to log out, some 
new Perl/Apache book catches my eye in the sidebar and I end up 
adding it to my cart too... I hope to be checked out by noon at this 
rate. :)

Amazon.com uses Perl heavily, but the exact technologies behind their 
unrivaled personalization engine are of course not disclosed.

Would anyone care to hypothesize how one might architect such a 
personalization server using open-source Perl modules?

I guess it just boils down to making weighted correlations between 
the categories that they have for products and member-created lists 
and your frequency of searching for and buying things within those 
categories.

I consider this topic to be somewhere between informatics and AI, so 
I hope this isn't considered too off-thread.

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