About Face: How Facebook Drove Us Away
(LinkedIn):
https://www.linkedin.com/pulse/face-how-facebook-drove-us-away-dave-pilcher
"As Facebook began to limit newsfeed exposure for brands like
ours, our daily posts might reach between 30 and 70 followers .
. . out of 6,000+. Let's call that around 1% on a good day. If
we wanted to reach more folks (around 20%) that would cost us $5
for each "promoted" post. So let's say we paid $5 per post for
8 posts per week. That's $2080 per year to reach the AUDIENCE
THAT WE BUILT WITH OUR OWN CONTENT. And that's only reaching
around 1,200 people. Want to reach them all? You're talking 4
times that or more. Okay, so maybe we are a little miffed that
Facebook has decided for us - and our followers - who we should
be allowed to talk to each day. That's the opposite of what
socializing is all about. But that's their business model, and
we get to take it or leave it. We left it."
- - -
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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