European carriers could block internet ads for their own benefit
http://www.engadget.com/2015/05/15/eu-carriers-plan-block-google-ads/
"Although you'd hope that carriers were acting in your best interests,
that is (almost) never the case. The software is developed by an
Israeli company called Shine, which just so happens to have received
investment from Li Ka-shing, the world's richest man and owner of
telecoms giant Hutchison Whampoa. As the biggest internet ad company,
Google is the obvious target, and by stripping its ads from webpages
and some apps (Facebook and Twitter's in-feed units would be
unaffected), the unnamed carriers in question could then force the
company to share some of its revenue with them. It's a dangerous
game, especially because it would damage the very notion of net
neutrality, which ensures that all traffic is treated equally. Google
is obviously against the idea, intimating to the FT that without ads,
it could affect the development of its free apps and web services."
- - -
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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