A former Googler has declared war on ad blockers with a new startup that tackles them in an unorthodox way
http://www.businessinsider.com/former-google-exec-launches-sourcepoint-with-10-million-series-a-funding-2015-6 Speaking to Business Insider, Barokas explained that to solve the existential crisis ad blockers pose to publishers, Sourcepoint wants to help the publishing community solve two problems: It has the technology to punch through "all the ad blockers." And it wants to help publishers have a more open dialog with readers about the transaction that takes place when they consume content: The implicit (but often over-looked) understanding that publishers serve ads in exchange for content being presented for free. And that a transaction needs to take place in the first place because content requires investment. - - - As you probably know, I am *not* a fan of ad blocking in general, for a number of reasons. Whether or not the approach to the issue outlined here is practicable and what sorts of collateral push-back might be triggered are open questions at the moment. --Lauren-- Lauren Weinstein ([email protected]): http://www.vortex.com/lauren Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://google.com/+LaurenWeinstein Twitter: http://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ pfir mailing list http://lists.pfir.org/mailman/listinfo/pfir
