Ad Blockers, Internet Advertisers Play Cat and Mouse
http://www.wsj.com/article_email/ad-blockers-internet-advertisers-play-cat-and-mouse-1437046675-lMyQjAxMTA1ODEzNjYxMDY2Wj
In response to the ad-blocking software, publisher and ad
sellers have recently been hiring or joining with developers and
firms aimed at circumventing the anti-ad technology with their
own software solutions. A handful of startups are now offering
ad-blocking runarounds, including PageFair, based in Ireland,
and Secret Media and Sourcepoint USA Inc., both based in New
York. Ad-blocking companies employ a host of techniques,
including searching for and then blocking ads coming from
specific servers. The companies trying to thwart the blockers,
for their part, often try to mask the provenance of ads,
encrypting them or otherwise making it hard for ad blockers to
target the servers that send them out.
- - -
For the record, I don't run any ad blockers. Basically, I consider them
unethical (the full explanation is longer, but that's the thumbnail).
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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