Vizio IPO plan shows how its TVs track what you're watching
http://www.engadget.com/2015/07/24/vizio-ipo-inscape-acr/
Our Inscape data services have the ability to collect
viewing behavior from any content displayed on the screens of
our Smart TVs. We currently collect viewing behavior on most
content that connects to our Smart TVs via external input.
However, we do not currently collect viewing behavior streamed
through VIZIO Internet Apps Plus or on Smart TVs located outside
the United States....To date, we have entered into data
licensing agreements with several analytics service providers
and are in discussions with additional potential licensees of
our data. Inscape data services' ability to collect and measure
viewing behavior data from content displayed on our
entertainment products positions us at the center of the
connected entertainment ecosystem. Our Smart TVs can collect
viewing data behavior from all media sources that connect via
external input to our Smart TVs (e.g., set top boxes, digital
video recorders, streaming media players, blu-ray and DVD
players and gaming consoles), which generates a richer data set
than can be obtained from any single media source. We can
deliver this richer data set to advertisers and media content
providers, who in turn can deliver more relevant, personalized
content for viewers, enhancing the consumer entertainment
experience.
- - -
Painful low contrast font on this article.
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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