Sadly, How Windows 10 Reveals Microsoft's Ethics Armageddon
http://lauren.vortex.com/archive/001117.html
Over the last few days, I've been discussing various problematic issues
involving Microsoft's new Windows 10 operating system, most recently in:
Windows 10's New Feature Steals Your Internet Bandwidth:
http://lauren.vortex.com/archive/001116.html
But today I'm not getting into technical details, but rather pulling
back our camera a bit for a wider view of what Microsoft seems to be
doing -- and unfortunately it's a very sad commentary indeed.
I'm not being facetious. There have been and still are many great people
at Microsoft. Bill Gates and the company he founded contributed mightily
to the development of the personal computer industry and much that
subsequently evolved.
It's clear though that MS is at a crossroads, at a point of existential
importance to their very existence.
The market for consumer-level operating systems as items to be purchased
has rapidly dried up. Microsoft's foray into hardware has -- we can
charitably say -- been less than impressively successful.
So it's not a surprise that MS has explicitly and publicly been remaking
itself as an Internet services company -- a logical decision given the
cards MS now has available to play.
Yet much as Microsoft was a bit late to realize the Internet's
importance many years ago, they're again late to the game, and the
pressures they feel are obvious to any perceptive observer.
All of this can help us to understand -- but not to excuse -- the
ethical collapse that Windows 10 appears to represent for a once great
company.
And yes, this is very much a matter of ethics, in much the same vein as
bait-and-switch artists and underhanded used-car salesmen of popular
lore.
These various players -- including Microsoft in their handling of
Windows 10 -- share a common defining characteristic, a shared ethical
flaw.
They avoid being up-front and honest with consumers.
The irony is that these ethical lapses are so easily avoided.
If the bait-and-switch artist was honest about what they actually wanted
to sell, they're in the ethical green zone.
If the used car salesman was direct about flaws in the vehicle on
display, there's no ethical complaint to be lodged.
The same would apply to Microsoft.
By burying significant new data collection practices in the Windows 10
privacy policy that most people never read, by rigging update procedures
to push users into switching browsers by default, by not bothering to
ask users ahead of time if they were willing to share their Internet
bandwidth for Microsoft's commercial use -- in these ways Microsoft
failed the obvious ethics tests in a dramatic fashion.
MS seems to be failing at ethics even in some of the more minor areas --
with word that the popular old Solitaire game from Windows 7 and earlier
has been replaced on Windows 10 with a version that forces you to sit
through video advertisements unless you're willing to pay Microsoft $10
per year to shut them off.
To be sure, we can guess that somewhere up at MS headquarters in
Redmond, a meeting took place where something like this was said:
"Hell, we're giving most of these people free versions of a new
operating system, we've gotta get something in exchange, and they don't
have any right to complain!"
That would be so very, very wrong.
Because while large numbers of users might well consider such trade-offs
to be equitable and reasonable, the ethical requirement in the main when
dealing with significant issues is simple: You ask permission first.
And asking permission in this context doesn't mean assuming permission,
or burying disclosures, or operating on the assumption that simply
providing a way to turn something off later is the same as asking
permission to turn it on in the first place.
Let's take Microsoft's default commercial use of users' bandwidth to
send updates to other MS users in Windows 10, for example.
Imagine if one day you noticed that your home water pressure seemed low.
You search around and discover a truck parked outside that is filling
its big water tank from your water system, via a hidden hose.
When confronted, the truck owners state that they didn't think they were
taking all that much, and if it bothers you they'll stop.
Whether you paid for that water by the gallon or got it all flat rate,
I'd wager that most people would react the same way, demanding to know:
"Why the blazes didn't you ask permission first?"
To which the likely response would be: "We didn't tell you about it --
we didn't ask -- because we thought you might say no."
This is certainly not to imply that every minor user interface or
operations decision must be opt-in only -- but at the very least, issues
of significant magnitude must be clearly and openly spelled out in
advance, not relegated to "if we're lucky most users won't notice what
we did" status.
The latter course is the path to ethics hell, and no amount of free
giveaways or slick talk alone can prevent a complete descent into that
pit once a firm steps off the ethics precipice.
Can Microsoft still save itself from this fate? Of course, given the
will. Much of what they'd need to do immediately could in theory be
pushed out to Windows 10 users in a matter of days -- better
explanations, asking permission, ethical defaults.
But my gut feeling says that MS is not prepared to make such a major
ethical course correction at this time, and that's truly unfortunate.
Hope springs eternal. Perhaps Microsoft will prove my gut feelings on
this to be incorrect. Perhaps MS will indeed alter direction and proceed
toward the ethical light.
That would be delightful. But don't hold your breath.
--Lauren--
I have consulted to Google, but I am not currently doing so.
All opinions expressed here are mine alone.
- - -
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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