Facebook's Like Buttons Will Soon Track Your Web Browsing to Target Ads
http://www.technologyreview.com/news/541351/facebooks-like-buttons-will-soon-track-your-web-browsing-to-target-ads/
Facebook's ad targeting algorithms are about to get a
new firehose of valuable and controversial personal data.
Starting next month, the millions of Facebook "Like" and "Share"
buttons that publishers have added to their pages and mobile
apps will start funneling data on people's Web browsing habits
into the company's ad targeting systems. After the change, the
types of sites you visit could be used to tune ads shown to you
inside Facebook's social networking service, its photo-sharing
service Instagram, and websites that use Facebook's ad exchange.
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--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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