Apple, Microsoft wield privacy as marketing tool [against Google]
http://www.itworld.com/article/2987477/apple-microsoft-wield-privacy-as-marketing-tool.html
Apple hasn't changed its privacy policy in over a year
-- but on Tuesday morning the company updated its website with a
fresh explanation of what that policy means, product by product,
service by service. The update comes just a day after Microsoft
chose to reexplain its privacy policy and how it relates to
Windows 10. The timing of the announcements is coincidental, but
also a sign that privacy is an important arena in which platform
vendors must compete today. One theme was common to both
companies' explanations: They want you to know that they
emphatically do not read your email in order to target
advertising. "We don't use what you say in email, chat, video
calls or voice mail, or your documents, photos or other personal
files to choose which ads to show you," was how Microsoft put
it. Apple was more succinct, but couldn't resist a little jab at
Google: "Some companies mine your cloud data or email for
personal information to serve you targeted ads. We don't."
- - -
Unfortunately, despite world class work by Google's privacy team, Google
still (in my opinion) is not effectively pushing back against this sort
of false propaganda, with resulting serious negative consequences.
--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren
Founder:
- Network Neutrality Squad: http://www.nnsquad.org
- PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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