YouTube Just Became More 'Shoppable': YouTube Videos To Start Showing Google Shopping Ads
http://www.techtimes.com/articles/89868/20151001/youtube-just-become-more-shoppable-youtube-videos-to-start-showing-google-shopping-ads.htm With Shopping Ads for YouTube, advertisers are no longer limited to their own videos and can feed the contents of their Google Merchant Accounts into a YouTube partner's video using the click-to-buy ad format on TrueView. Thus, the direct marketing of a product expands and the potential of a sale increases. The pay-per-click campaign, aside from being a better option for advertisers, will also benefit YouTube partners through the additional stream of revenue coming from their product reviews and product-focused content. For instance, a new motherboard from Asus is being reviewed by a YouTube partner. A click-to-buy ad regarding the same motherboard is likely to appear on a product review video once the user clicks on the "i" icon. - - - Now, here's where we find out how intelligent Google's match algorithms really are. To use an example from this article, let's say a video is reviewing a piece of equipment and said "this piece of garbage is so awful that anybody selling it should be boycotted!" -- and up pops an ad for someone selling it. Or even more amusing, you're negatively reviewing a merchant and up pops an ad for the merchant. If these scenarios are possible, then it won't be long at all before YT creators figure out how to play such effects for maximum snark and attack value. --Lauren-- Lauren Weinstein ([email protected]): http://www.vortex.com/lauren Founder: - Network Neutrality Squad: http://www.nnsquad.org - PRIVACY Forum: http://www.vortex.com/privacy-info Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info Member: ACM Committee on Computers and Public Policy Lauren's Blog: http://lauren.vortex.com Google+: http://google.com/+LaurenWeinstein Twitter: http://twitter.com/laurenweinstein Tel: +1 (818) 225-2800 / Skype: vortex.com _______________________________________________ pfir mailing list http://lists.pfir.org/mailman/listinfo/pfir
