Tumblr now lets you hide your blog from the internet

http://www.theverge.com/2015/9/30/9429767/tumblr-web-toggle

        The secondary effect of Tumblr's move today is to make
        it less of a web company and more of a walled garden. I don't
        imagine Tumblr users will hide their blogs from the web en masse
        -- though creators of Tumblr's many famous porn blogs might! But
        driving users to Tumblr.com and apps makes it easier to deliver
        targeted advertising to them, and I wonder if that isn't part of
        Tumblr's calculation in making such a move.  I also question the
        decision to present visitors to private blogs with a 404 page,
        which implies the blog has been deleted. In a year that has been
        very bad to the web, Tumblr just made it a little more broken.

 - - -

I don't think this has *anything* to do with privacy. It smells like
walled garden from A to Z.

--Lauren--
Lauren Weinstein ([email protected]): http://www.vortex.com/lauren 
Founder:
 - Network Neutrality Squad: http://www.nnsquad.org 
 - PRIVACY Forum: http://www.vortex.com/privacy-info
Co-Founder: People For Internet Responsibility: http://www.pfir.org/pfir-info
Member: ACM Committee on Computers and Public Policy
Lauren's Blog: http://lauren.vortex.com
Google+: http://google.com/+LaurenWeinstein 
Twitter: http://twitter.com/laurenweinstein
Tel: +1 (818) 225-2800 / Skype: vortex.com
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